Mr Francis Mulleady

Telephone: 0121 204 4825

Email: f.mulleady@aston.ac.uk

I have over 25 years of experience lecturing in UK Higher Education.

I joined Aston in June 2020 as a Senior Teaching Fellow in Digital Marketing. Previously, I worked at Oxford Brookes University as a Senior Lecturer and for over 20 years at the University of Westminster as a Senior Lecturer in International Business Strategy. From 2021-22, I designed the MSc. Strategic Digital Marketing at Aston which was launched in September 2022 with two intakes a year.

Postgraduate Diploma in Digital Marketing & Certified Digital Marketer, Digital Marketing Institute.

I designed and lead the following postgraduate modules in 2 teaching periods:

BMM608 Digital Advertising

BMM663 Content Marketing for Digital Media

• Consultancy projects with Taiwanese companies in the cycling and tech sectors on marketing strategies to enter the UK and EU territories 
• Consulting private clients on creating digital architecture for e-learning projects.
• Corporate training in digital transformation in the Nigerian public sector in Dubai and Washington for government employees.

An Investigation into the Possible Impacts of YouTube Critical Influencers on Strategic Decision Making of Brand Managers in the High-Tech Sectors.

Programme Director MSc. Strategic Digital Marketing

Senior Fellowship of the Higher Education Academy. (SFHEA)

MSc. Economics University College Dublin, Ireland. 

B.A Honours Economics & Sociology, St Patrick’s College Maynooth, National University of Ireland 

Postgraduate Certificate in Higher Education PGCHE, University of Westminster.