43rd EMAC Annual Conference 2014

Julius Stephan (Participant)

Activity: Participating in or organising an event typesParticipation in conference

Description

Conference Presentation "Understanding Person-Brand Relationship Dynamics in cases of consumers transitioning into poverty and escaping from it". An explorative study of the transitory poor in Germany and their brands.
Period2014
Event typeConference
LocationValencia, Spain
Degree of RecognitionInternational

Keywords

  • Consumer-Brand Relationships
  • disruptive life events
  • consumer transformations