Activity: Talk or presentation types › Invited talk
Talk at Aston Live Online Festival of Learning and Employability.
Philips Signify is the world leader in lighting. Signify produces energy-efficient lighting products, systems and services. In the academic year 19/20, the company provided a real-life business case to MSc Strategic Marketing students at Aston. This talk explained how Aston’s Marketing students gained real business experience and made use of their theoretical knowledge to develop recommendations for how to extract the most value from a premium lighting brand (Hue) in a fast growing global smart home market.
23 Oct 2020
Aston Live: An online festival of learning and employability