Aston Live: Nice to meet Hue - how Aston's MSc Marketing students gained real business experience with Philips in the global smart home market

Julius Stephan (Speaker)

Activity: Talk or presentation typesInvited talk

Description

Talk at Aston Live Online Festival of Learning and Employability.

Philips Signify is the world leader in lighting. Signify produces energy-efficient lighting products, systems and services. In the academic year 19/20, the company provided a real-life business case to MSc Strategic Marketing students at Aston. This talk explained how Aston’s Marketing students gained real business experience and made use of their theoretical knowledge to develop recommendations for how to extract the most value from a premium lighting brand (Hue) in a fast growing global smart home market.
Period23 Oct 2020
Event titleAston Live: An online festival of learning and employability
Event typeExhibition
Degree of RecognitionInternational