DHL Engineering and Manufacturing Conference

Andrews, D. (Organiser)
Baines, T. (Organiser)

Advanced Services Group
Operations & Information Management
Aston University

Activity: Participating in or organising an event types › Organising a conference, workshop, seminar or course

Description

I delivered a workshop using the Service Transformation Game to a group of participants at the DHL Engineering and Manufacturing Conference. Players were grouped in teams representing DHL and their customers, and used the game to navigate their perceived enablers and barriers to exploring servitization together.

Period	9 Oct 2017 → 11 Oct 2017
Event type	Conference

Keywords

Gamification