How consumer behaviour changes during and after crises situations

Press/Media: Research

Description

Marc Hornby, co-founder of wedding caterer Caviar & Chips, explains how they're working hard with all customers, venues and suppliers because in return they'll look after the business in the long term. We also talk to Dr Julius Stephan, a marketing lecturer at Aston Business School, about how consumers' buying behaviours changes during crises. Listen on Spotify 

Period15 Apr 2020

Media contributions

1

Media contributions

Keywords

  • Consumer Behaviour changes
  • Coping
  • Mindfulness
  • Generativity