Robophobe or Robophile? Four ways consumers respond to AI helpers

Professor Vignesh Yoganathan

Marketing & Strategy

Press/Media: Research

Description

New research by Vignesh Yoganathan and colleagues identifies four distinct attitudes towards AI helpers: adore, abhor, ignore, and unsure. Understanding these consumer responses is key for businesses navigating the rise of service robots!

Period	29 Mar 2025

Media contributions

Title	Robophobe or robophile? Four ways consumers respond to AI helpers
Degree of recognition	International
Media name/outlet	SERVSIG Newsletter
Media type	Web
Country/Territory	United Kingdom
Date	29/03/25
URL	https://www.servsig.org/wordpress/2025/03/robophobe-or-robophile-four-ways-consumers-respond-to-ai-helpers/
Persons	Vignesh Yoganathan

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