Network positioning and risk perception in servitization: evidence from the UK road transport industry

Data underpinning publication of the same name

Collection Method: The paper employs a multiple case study approach, and the data were collected through 14 in-depth, semi-structured, face-to-face interviews with two Senior Executives from seven companies involved in UK road transport (between Jan and Nov 2015). As part of the analysis, we designed a numerical exercise to measure interviewees’ risk perception, based on the 'payment card method’. In this regard, we asked interviewees to ascribe a value to the increase in their firm’s profitability expected from incorporating advanced services into their portfolio.

Funding: EPSRC (EP/K014064/1, EP/K014072/1), Spanish Government (ECO2014-58472-R), Junta de Andalusia (P11-SEJ-7294)

Project: Transforming the adoption of Product-Service Systems through innovations in applied gaming technology