Research output per year
Research output per year
Organisation profile
Organisation profile
The Advanced Services Group (ASG) is the world’s primary research centre focused exclusively on the adoption of servitization and outcome-based business models. Founded in 2011 at Aston Business School, its mission is to transform global manufacturers and technology innovators by developing models and frameworks that enable them to innovate and implement services-led strategies.
The cross-disciplinary centre is led by Professor Tim Baines, Dr Ali Z. Bigdeli, Dr Andreas Schroeder and Dr Ahmad Beltagui who collaborate with co-authors from across the globe to publish groundbreaking and industrially relevant research. The centre draws together some 30 academic and professional staff who are supported through a portfolio of funding from industry, the EPSRC, ESRC, BBSRC and Innovate UK.
ASG regularly engages in collaborative research with large international businesses and a broad portfolio of small and medium-sized enterprises. It is the founder of the Spring Servitization Conference, the world’s largest academic conference dedicated to the research on service-led business models, which attracts leading scholars and industrialists from Europe, North and South America, Japan, China, India and Australia.
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 16 Peace, Justice and Strong Institutions
Fingerprint
Dive into the research topics where Advanced Services Group is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Research output
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A Data-Driven Servitization Intensity Typology for UK Manufacturing: Clusters, Stage-Specific Enablers and Predictive Modelling
Fouad , S., Ramachandran Menon, R., Adem, A., Baines, T., Z. Bigdeli, P. A., Schroeder, A., Driffield, N., Battisti, G. & Abdelhameed, A., 18 May 2026, (E-pub ahead of print) Proceedings: The Spring Servitization Conference 18 - 20 May 2026 | Bochum | Germany: Servitization as a Multilevel Transformation: Business Models, People, Organisations, and Ecosystems. Bigdeli, A. Z., Baines, T., Poeppelbuss, J., Ramachandran, R., Rathi, D. & Knapp, T. U. (eds.). Aston University, p. 3Research output: Chapter in Book/Published conference output › Conference publication
Open AccessFile -
Development of a Universal Approach for Measuring Servitization
Baines, T., Ramachandran Menon, R., Z. Bigdeli, P. A., Schroeder, A., Adem, A., Rathi, D., Rapaccini, M. & Raddats, C., 20 Apr 2026, (E-pub ahead of print) In: Production Planning and Control. 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
A new bee in the hive: integrating an IoT platform into a multi-business model organization
Ren, Y., Zhao, Y., Fu, K. & Zhang, T., 18 Dec 2025, In: Journal of Chinese Economic and Business Studies. 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile
Student theses
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Applying Systems Thinking to Improve Professional Service Operations
Balthu, K. C. (Author), Clegg, B. (Supervisor) & Owen, C. (Supervisor), 2021Student thesis: Doctoral Thesis › Doctor of Philosophy
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Designing a Sustainable UK End-of-Life Reverse Supply Chain for Electric Vehicle Batteries
Venegas Vallejos, M. (Author), Greasley, A. (Supervisor) & Owen, C. (Supervisor), Mar 2024Student thesis: Doctoral Thesis › Doctor of Philosophy
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Uncertainty in Advanced Services: A Service Network Actors’ Perspective
Rathi, D. (Author), Z. Bigdeli, P. A. (Supervisor) & Baines, T. (Supervisor), Dec 2024Student thesis: Doctoral Thesis › Doctor of Philosophy
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Prizes
Activities
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Insights from history on the new industrial revolution
Beltagui, A. (Chair), Sudlow, B. (Co-organiser) & Yang, M. (Co-organiser)
8 Nov 2022Activity: Participating in or organising an event types › Organising a conference, workshop, seminar or course
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Spring Servitization Conference SSC 2022
Ziaee Bigdeli, A. (Chair)
2022Activity: Participating in or organising an event types › Organising a conference, workshop, seminar or course
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Journal of Service Management (Journal)
Ziaee Bigdeli, A. (Guest editor)
2022Activity: Peer-review and editorial work types › Editorial activity