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  • 2021

    Find your voice: Development and validation of a brand tone of voice scale

    Tran, H-A. & Golossenko, A., May 2021, European Marketing Academy Conference. A2021-94391

    Research output: Chapter in Book/Published conference outputConference publication

  • 2019

    SME internationalization in challenging contexts

    Jafari Sadeghi, V., Mallet, J., Jongwe, A. I., Anderson, R. B. & Nkongolo-Bakenda, J-M., Sep 2019, Proceedings of the 14th European Conference on Innovation and Entrepreneurship, ECIE 2019. Liargovas, P. & Kakouris, A. (eds.). p. 909-917 9 p. (Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE; vol. 2).

    Research output: Chapter in Book/Published conference outputConference publication