Research Output per year
Fingerprint Dive into the research topics where Marketing & Strategy is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Sales
Engineering & Materials Science
sales
Social Sciences
Marketing
Business & Economics
Managers
Engineering & Materials Science
Industry
Engineering & Materials Science
Innovation
Engineering & Materials Science
marketing
Social Sciences
Personnel
Engineering & Materials Science
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Research Output 1995 2019
A multipronged approach to improving the performance of international students on a business strategy module
Kerridge, C. & Simpson, C., 15 May 2019.Research output: Contribution to conference › Paper
Open Access
action research
research project
simulation
language
performance
Clarifying the Brand Personality Construct in Malaysia
Mohtar, M., Rudd, J. M. & Evanschitzky, H., 18 Jul 2019, In : Journal of Consumer Marketing.Research output: Contribution to journal › Article
Open Access
File
Malaysia
Brand personality
Managers
Factors
Personality traits
Cognitive shifts within leader and follower teams: Where consensus develops in mental models during an organizational crisis
Carrington, D. J., Combe, I. A. & Mumford, M. D., 1 Jun 2019, In : Leadership Quarterly. 30, 3, p. 335-350 16 p.Research output: Contribution to journal › Article
Open Access
File
Organizational Models
follower
Consensus
leader
Mental models
Student theses
A combinatory approach to affective and cognitive dimensions of the intrinsic and extrinsic motivation of salespeople
Author: Khusainova, R., 30 Oct 2018Supervisor: De Jong, A. (Supervisor), Rudd, J. M. (Supervisor), Marshall, G. W. (Supervisor) & Lee, N. J. (Supervisor)
Student thesis: Doctoral Thesis › Doctor of Philosophy
File
A multivariate examination of the relationship between strategic planning and organisational performance
Author: Rudd, J., 2005Student thesis: Doctoral Thesis › Doctor of Philosophy
File
An empirical examination of emotional and cognitive responses to threat appeals
Author: Chamberlain, L., 6 Oct 2015Supervisor: Rudd, J. M. (Supervisor) & Lee, N. J. (Supervisor)
Student thesis: Doctoral Thesis › Doctor of Philosophy
File
Prizes
Managers
Consumer response
Best Book on Marketing in the Dutch Language. Platform Innovation in Marketing (PIM)
Peter Leeflang (Recipient), 2009
Prize: Prize (including medals and awards)
marketing
Services marketing
Activities 2005 2019
European Journal of Marketing (Journal)
Andrew Farrell (Editorial board member)2019 → …
Activity: Publication peer-review and editorial work types › Editorial activity
Joint Chief Examiner, Advanced Certificate in Market and Social Research Practice, Market Research Society, UK
Andrew Farrell (Examiner)2017 → …
Activity: Examination types › Examination