Marketing & Strategy

Fingerprint Dive into the research topics where Marketing & Strategy is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Sales Engineering & Materials Science
sales Social Sciences
Marketing Business & Economics
Managers Engineering & Materials Science
Industry Engineering & Materials Science
Innovation Engineering & Materials Science
marketing Social Sciences
Personnel Engineering & Materials Science

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Research Output 1995 2019

A multipronged approach to improving the performance of international students on a business strategy module

Kerridge, C. & Simpson, C., 15 May 2019.

Research output: Contribution to conferencePaper

Open Access
action research
research project
simulation
language
performance

Clarifying the Brand Personality Construct in Malaysia

Mohtar, M., Rudd, J. M. & Evanschitzky, H., 18 Jul 2019, In : Journal of Consumer Marketing.

Research output: Contribution to journalArticle

Open Access
File
Malaysia
Brand personality
Managers
Factors
Personality traits
Open Access
File
Organizational Models
follower
Consensus
leader
Mental models

Student theses

A combinatory approach to affective and cognitive dimensions of the intrinsic and extrinsic motivation of salespeople

Author: Khusainova, R., 30 Oct 2018

Supervisor: De Jong, A. (Supervisor), Rudd, J. M. (Supervisor), Marshall, G. W. (Supervisor) & Lee, N. J. (Supervisor)

Student thesis: Doctoral ThesisDoctor of Philosophy

File

A multivariate examination of the relationship between strategic planning and organisational performance

Author: Rudd, J., 2005

Student thesis: Doctoral ThesisDoctor of Philosophy

File

An empirical examination of emotional and cognitive responses to threat appeals

Author: Chamberlain, L., 6 Oct 2015

Supervisor: Rudd, J. M. (Supervisor) & Lee, N. J. (Supervisor)

Student thesis: Doctoral ThesisDoctor of Philosophy

File

Prizes

Best Best Paper Award

Peter Leeflang (Recipient), 1996

Prize: Prize (including medals and awards)

Managers
Consumer response

Best Book on Marketing in the Dutch Language. Platform Innovation in Marketing (PIM)

Peter Leeflang (Recipient), 2009

Prize: Prize (including medals and awards)

marketing

Best Paper

Aarti Sood (Recipient), 2004

Prize: Prize (including medals and awards)

Services marketing

Activities 2005 2019

European Journal of Marketing (Journal)

Andrew Farrell (Editorial board member)
2019 → …

Activity: Publication peer-review and editorial work typesEditorial activity

Joint Chief Examiner, Advanced Certificate in Market and Social Research Practice, Market Research Society, UK

Andrew Farrell (Examiner)
2017 → …

Activity: Examination typesExamination

CED: UTC

Efstathios Tapinos (Consultant)
2017 → …

Activity: Consultancy typesConsultancy