Marketing & Strategy

Fingerprint Dive into the research topics where Marketing & Strategy is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

sales Social Sciences
Marketing Business & Economics
marketing Social Sciences
customer Social Sciences
selling Social Sciences
Managers Business & Economics
Employees Business & Economics
management Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.


Photo of Anna Ackfeldt
No photo of Joanna Andrews

Joanna Andrews

Person: Academic

Photo of Christof Backhaus

Christof Backhaus

Person: Academic


Research Output 1995 2020

A framework to explore the functioning and sustainability of business models

Bradley, P., Parry, G. & O'Regan, N., 4 Nov 2019, In : Sustainable Production and Consumption. 21, p. 57-77 21 p.

Research output: Contribution to journalArticle

Sustainable development
sustainable development

A multipronged approach to improving the performance of international students on a business strategy module

Kerridge, C. & Simpson, C., 15 May 2019.

Research output: Contribution to conferencePaper

Open Access
action research
research project

Business Development as Internal Strategic Partner

Oues, F., Dörfler, V. & Pyrko, I., 4 Sep 2019, British Academy of Management Conference Proceedings. British Academy of Management , 19 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Strategic partnership
Business development
Decision making

Student theses

A combinatory approach to affective and cognitive dimensions of the intrinsic and extrinsic motivation of salespeople

Author: Khusainova, R., 30 Oct 2018

Supervisor: De Jong, A. (Supervisor), Rudd, J. M. (Supervisor), Marshall, G. W. (Supervisor) & Lee, N. J. (Supervisor)

Student thesis: Doctoral ThesisDoctor of Philosophy


A multivariate examination of the relationship between strategic planning and organisational performance

Author: Rudd, J., 2005

Student thesis: Doctoral ThesisDoctor of Philosophy


An empirical examination of emotional and cognitive responses to threat appeals

Author: Chamberlain, L., 6 Oct 2015

Supervisor: Rudd, J. M. (Supervisor) & Lee, N. J. (Supervisor)

Student thesis: Doctoral ThesisDoctor of Philosophy



Outstanding Reviewer 2015 European Journal of Marketing

David Gilliland (Recipient), 2015

Prize: National/international honour


Best Paper Award

Keith Glanfield (Recipient), Dec 2014

Prize: Prize (including medals and awards)

Emergency services

Best Paper Award

Leslie de Chernatony (Recipient), Dec 2014

Prize: Prize (including medals and awards)

Emergency services

Activities 2005 2019

European Journal of Marketing (Journal)

Andrew Farrell (Editorial board member)
2019 → …

Activity: Publication peer-review and editorial work typesEditorial activity


Efstathios Tapinos (Consultant)
2017 → …

Activity: Consultancy typesConsultancy

Press / Media

TV Interview

Wendy Tabrizi


1 Media contribution

Press/Media: Other

Live interview

Nick Lee


1 Media contribution

Press/Media: Other