Research output per year
Research output per year
Fingerprint
Dive into the research topics where Marketing & Strategy is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
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Profiles
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Anna Ackfeldt, -Lena
- Aston Business School
- Marketing & Strategy - Senior Lecturer
Person: Teaching & Research
Research output
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Entrepreneurial behavior and firm performance: The mediating role of business model novelty
Pati, R., Ghobadian, A., Nandakumar, M. K., Hitt, M. A. & O’Regan, N., 23 Mar 2021, (E-pub ahead of print) In: R&D Management.Research output: Contribution to journal › Article › peer-review
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Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned from Field Trips to the Ultra Novel
Samuel, A., Thomas, R., White, G. & Mcgouran, C., 1 Jul 2021, (Accepted/In press) In: Journal of Marketing Education.Research output: Contribution to journal › Article › peer-review
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Exploring the motivations to participate in an online brand community: a study of 7–11-year-old children
Thomas, R., White, G. R. T. & Samuel, A., 2 Sep 2021, In: European Journal of Marketing. 55, 8, p. 2308-2343 36 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile
Student theses
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A combinatory approach to affective and cognitive dimensions of the intrinsic and extrinsic motivation of salespeople
Author: Khusainova, R., 30 Oct 2018Supervisor: De Jong, A. (Supervisor), Rudd, J. M. (Supervisor), Marshall, G. W. (Supervisor) & Lee, N. J. (Supervisor)
Student thesis: Doctoral Thesis › Doctor of Philosophy
File -
A Meta-Analysis on Loyalty Program Membership Effects –The Influence from Firm, Industrial, and National Levels
Author: Chen, R., 2021Supervisor: Ackfeldt, A. (Supervisor), Schmidt, K. (Supervisor), Evanschitzky, H. (Supervisor) & Blut, M. (Supervisor)
Student thesis: Doctoral Thesis › Doctor of Philosophy
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A multivariate examination of the relationship between strategic planning and organisational performance
Author: Rudd, J., 2005Student thesis: Doctoral Thesis › Doctor of Philosophy
File
Prizes
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Best Paper Award at the British Academy of Management Conference 2019
Carrington, David (Recipient) & Combe, Ian (Recipient), 5 Sep 2019
Prize: Prize (including medals and awards)
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The Dynamic Nature of Consensus: A Longitudinal Study into Cognitive Shifts and the Assumption of Consensus Development. Best Paper Prize, British Academy of Management
Combe, Ian (Recipient), 2019
Prize: Prize (including medals and awards)
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AM2017 Sports & Events Marketing Track Prize
Thomas, Robert (Recipient), 2017
Prize: Prize (including medals and awards)
Activities
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British Council: Study UK Europe: Gateway to the UK
Julius Stephan (Speaker)
29 Oct 2020Activity: Talk or presentation types › Invited talk
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Aston Live: Nice to meet Hue - how Aston's MSc Marketing students gained real business experience with Philips in the global smart home market
Julius Stephan (Speaker)
23 Oct 2020Activity: Talk or presentation types › Invited talk
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LTSE
Wendy Tabrizi (Speaker), Anna Ackfeldt (Invited speaker) & Helen Higson (Invited speaker)
16 Sep 2020Activity: Talk or presentation types › Oral presentation
Press / Media
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How consumer behaviour changes during and after crises situations
Julius Stephan
15/04/20
1 Media contribution
Press/Media: Research
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What gets measured gets done: Assessing High street and Town Centre Attractiveness.
Iftakar Haji, Christoph Teller, Christof Backhaus & Heiner Evanschitzky
22/08/19
1 Media contribution
Press/Media: Research
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