Research output per year
Research output per year
Fingerprint
Dive into the research topics where Marketing & Strategy is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Anna Ackfeldt, -Lena
- Aston University
- Aston Business School
- Marketing & Strategy - Senior Lecturer
Person: Teaching & Research
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Joanna Andrews
- Aston University
- Aston Business School
- Marketing & Strategy - Senior Teaching Fellow
Person: Teaching
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Dr Derrick Boakye
- Aston University
- Aston Business School
- College of Business and Social Sciences
- Marketing & Strategy - Strategic Management
Person: Teaching & Research
Research output
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A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the Present
Marvi, R., Foroudi, P. & Jerez, M. J., 5 Aug 2024, (E-pub ahead of print) In: Corporate Reputation Review.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Advancing the common good through business excellence awards: A legitimacy-seeking perspective
Asante, S., Sarpong, D., Aidoo, E. & Ogunsade, A. I., 1 Oct 2024, (E-pub ahead of print) In: Strategic Change. 11 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
A meaning-making perspective on digital ridesharing platforms in underdeveloped markets
Amissah, K., Sarpong, D., Boakye, D. & Carrington, D. J., 1 Oct 2024, In: International Marketing Review. 41, 5, p. 911-937 27 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile
Student theses
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A combinatory approach to affective and cognitive orientations of the intrinsic and extrinsic motivation of salespeople
Khusainova, R. (Author), De Jong, A. (Supervisor), Rudd, J. M. (Supervisor), Marshall, G. W. (Supervisor) & Lee, N. J. (Supervisor), 30 Oct 2018Student thesis: Doctoral Thesis › Doctor of Philosophy
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A Meta-Analysis on Loyalty Program Membership Effects –The Influence from Firm, Industrial, and National Levels
Chen, R. (Author), Ackfeldt, A. (Supervisor), Schmidt, K. (Supervisor), Evanschitzky, H. (Supervisor) & Blut, M. (Supervisor), 2021Student thesis: Doctoral Thesis › Doctor of Philosophy
File -
A multivariate examination of the relationship between strategic planning and organisational performance
Rudd, J. M. (Author), 2005Student thesis: Doctoral Thesis › Doctor of Philosophy
File
Prizes
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Excellence in Public Engagement award
Neale, E. (Recipient), 2023
Prize: Prize (including medals and awards)
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Employability Engagement Award
Neale, E. (Recipient), 1 Sept 2021
Prize: Prize (including medals and awards)
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Community Hero of the Year
Neale, E. (Recipient), 1 Sept 2021
Prize: Prize (including medals and awards)
Activities
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CABS Learning, Teaching & Student Experience
Tabrizi, W. (Speaker), Dick, J. (Speaker) & McCormick, H. (Speaker)
15 May 2024Activity: Participating in or organising an event types › Participation in conference
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International Marketing Trends Conference
Farrell, A. (Invited speaker)
20 Jan 2024Activity: Participating in or organising an event types › Organising a conference, workshop, seminar or course
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International Marketing Trends Conference
Farrell, A. (Chair)
18 Jan 2024 → 20 Jan 2024Activity: Participating in or organising an event types › Organising a conference, workshop, seminar or course
Press/Media
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Does highlighting sustainability compensate for bad online reviews? (in French)
7/10/24
1 Media contribution
Press/Media: Research
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