Baker, M. J. (Editor), Badot, O. (Editor), Bernard, K. (Editor), Brown, S. (Editor), Brownlie, D. (Editor), Carter, S. (Editor), Chan, K. C. (Editor), Cova, B. (Editor), Crosier, K. (Editor), Diamantopoulos, A. (Editor), Donaldson, B. (Editor), Ennis, S. (Editor), Ghauri, P. (Editor), Hart, S. J. (Editor), Leeflang, P. (Editor), Littler, D. (Editor), McDermott, M. C. (Editor), Mcgregor, L. (Editor), Rajagopal, S. (Editor) & Tixier, D. (Editor)
& 1 others,
Webb, J. (Editor),
1995,
3rd ed. Springer.
422 p. (Marketing management)
Research output: Book/Report › Edited Book