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  • 2015

    Unique Selling Proposition

    Farrell, A. M. & Lee, N., 21 Jan 2015, Wiley Encyclopedia of Management. Cooper, C. L., Lee, N. & Farrell, A. M. (eds.). Wiley, p. 563-564 2 p.

    Research output: Chapter in Book/Published conference outputEntry for encyclopedia/dictionary

  • 2014

    Decision making

    Shepherd, N., 31 Jul 2014, Wiley encyclopedia of management. Cooper, C. L. (ed.). 3rd ed.

    Research output: Chapter in Book/Published conference outputEntry for encyclopedia/dictionary

  • Transaction cost analysis

    Mooi, E., 26 Sept 2014, Wiley encyclopedia of management. Cooper, C. L. (ed.). 3rd ed. Wiley, Vol. 9.

    Research output: Chapter in Book/Published conference outputEntry for encyclopedia/dictionary