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Marketing & Strategy
College of Business and Social Sciences
Aston Business School
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Profiles
(35)
Research Outputs
(1287)
Student theses
(44)
Prizes
(45)
Activities
(142)
Press/Media
(10)
Research output
Research output per year
1995
2003
2004
2005
2006
2007
2008
2009
2010
2011
2013
2014
2019
2020
2021
2022
2024
690
Article
211
Unpublished Conference Paper
128
Conference publication
66
Chapter
192
More
29
Book
26
Abstract
24
Chapter (peer-reviewed)
24
Editorial
14
Conference abstract
12
Review article
10
Special issue
9
Commissioned report
9
Working paper
7
Letter, comment or opinion
4
Edited Book
4
Conference article
3
Other report
3
Entry for encyclopedia/dictionary
3
Other
3
Poster
2
Editor of Special issue
2
Doctoral Thesis
1
Scholarly edition
1
Other chapter contribution
1
Blog Post
1
Other contribution
Research output per year
Research output per year
2 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
Filter
Doctoral Thesis
Search results
2021
Customer service experience of AI-based organisational frontlines
Fakhimi, A.
,
Jul 2021
Research output
:
Thesis
›
Doctoral Thesis
Open Access
Artificial Intelligence
100%
Organizational Frontlines
100%
Customer Service Experience
100%
Intelligent Assistant
80%
Customer Experience
60%
2018
Entrepreneurial marketing and technology orientation: a case-based study of the UK energy service industry
Tian, X.
,
10 Dec 2018
, Birmingham.
460 p.
Research output
:
Thesis
›
Doctoral Thesis
Open Access
Technology Orientation
100%
Case-referent Study
100%
Energy Service Industries
100%
Entrepreneurial Marketing Orientation
100%
Service Industries
100%