Research output per year
Research output per year
Personal profile
Contact Details
Telephone: 0121 204 5399
Email: [email protected]
Management Role
Programme Director - Information Systems and Business Analysis
Research Interests
Dr Amara Cynthia Ajaegbu is a Senior Teaching Fellow in Operations and Information Management Department at Aston Business School. Her research interest lies in technology innovation for value creation, value capture and value co-creation in servitisation, more especially in the manufacturing industry.
Amara is passionate about teaching and learning both at undergraduate and postgraduate level and achieved Senior Fellowship of the UK Higher Education Academy (SFHEA).
Research Interest Includes:
• Artificial intelligence, IoT and data sharing in servitisation, Manufacturing, and Service networks.
• Servitisation in Manufacturing organisations
• Digital revolution, adoption, tech start-ups, and capital inclusion.
• Technology adoption in the Service industry: Value creation and value (co) creation perspective.
• Technological innovations and its influential factors on value creation for advanced services, integrated product service offerings, product-service systems etc.
Qualifications
- BSc. Business Information Systems
- MSc. Information Systems and Business Analysis
- Doctor of Philosophy (PhD) Digitalisation, IoT, Servitisation and Value co-creation in Manufacturing
Teaching Activity
- BN2214 - Enterprise Systems
- BN2213 - Doing e-Business
- BNM804 - Enterprise Resource Planning
- BNM803 - Developing Systems Workshop
- BNM884 - Digital and Business Transformation
- DC4100 - Technology Management
Funding Applications and Awards
- Enhancing student engagement in a hybrid learning environment through game-based learning post pandemic
PhD Supervision
- The Role of ERP in the Digital Transformation of Banks in Nigeria
- How Enterprise Resource Planning (ERP) systems and Information Technology (IT) solutions can be used by companies to improve supply chain agility and enhance resilience in dealing with unpredictable global changes brought about by pandemics and or other incidents that may have global market impacts.
Membership of Professional Bodies
- Senior Fellow, UK Higher Education Academy (SFHEA)
- Member, British Academy of Management
- Member, British Computer Society
Awards
- 2017 Mentor of the year award
Education/Academic qualification
PhD, The role and impact of digital capabilities on value co-creation of servitising organisations., Aston University
1 Apr 2015 → 31 Mar 2019
Award Date: 17 Jun 2019
Fingerprint
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- 1 Similar Profiles
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A capability-based framework of utilising data-in-use to create business value in integrated solutions, advanced service, or PSS
Ajaegbu, A. C., Uren, V. & Schroeder, A., 30 Jun 2020.Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review
Open AccessFile -
Value co-creation in manufacturing service networks: Prerequisites, drivers and service co-design of digitally enabled services
Ajaegbu, A. C., Uren, V. & Schroeder, A., 18 Apr 2020.Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review
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Relational attributes in value co-creation: A dyadic case study of a manufacturer and customer
Ajaegbu, A. C., Uren, V. S. & Schroeder, A., 7 Sept 2017, BAM2017 Conference Proceedings.Research output: Chapter in Book/Published conference output › Conference publication