Ms Carrianne Wallace

MA Events Management

    • United Kingdom

    Accepting PhD Students

    Personal profile

    Contact Details

    Tel: 0121 204 4236

    Email: c.wallace1@aston.ac.uk

    Biography

    I am currently a Lecturer in Marketing along with the Departmental Enterprise and Employability Convenor. My work involves teaching and assessing in the specialist Marketing subjects of Consumer behaviour, entrepreneurial marketing and strategy, professional development and employability along with events marketing and PR. I have previously worked at other Universities leading the Business and Management Degree provision. 

    Research Interests

    My research interests reflect my current DBA studies concerning services marketing and customer journey modelling. I am specifically focusing on the expanded customer journey model and the particular relational aspects of co created journeys over longitudinal periods. I have recently produced a book chapter along with a research article focusing on relational aspects of posthumanistic lifestyles. Animal human relationships and their significance in organisational and lifestyle contexts. Sustainability lifestyles and ruralscapes.

    Qualifications

    I am currently studying on a DBA at Aston Business School for completion 2025. 

    MA Events Management, Derby University

    PG DIP Cultural Management and Policy, Sheffield Hallam University

    PGCE Adult Further and Higher Education, Bolton University

    BA Hons Business and Leisure Studies, MMU Cheshire 

    Responsibilities

    Enterprise and Employability Convenor. 

    I oversee the development of the 3E agenda and its integration at UG and more recently at PG level. I am currently leading the Aston Global Advantage Marketing Programme which involves working with external partners in developing the professional and entrepreneurial skills of BSc Strategic Marketing Management students.

    External Connections and Partnerships

    I currently mentor a B2B network - theequinenetwork.com. I co founded the network and it has now managed by external colleagues.

    I have worked with Wrexham Glyndwyr University on EEUK Workshops for collaborative student learning experiences.

    I am a Track Chair for the EEUK / IEEC Conference for the Enterprise and Entrepreneurship Teaching and Curriculum Theme and review proposals.

    I have reviewed core text books for Consumer Behaviour for a variety of publishers. 

    Education/Academic qualification

    DBA Services Marketing, Aston Business School

    Award Date: 1 Sept 2025

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