Dr Andrews is Research Fellow in the Advanced Services Group, the centre of excellence in research and practice on servitization and advanced services within Aston Business School. His work explores the use of innovative technologies and techniques that engage manufacturers with servitization, including gamification and storytelling. He works with manufacturers, IT and games companies to facilitate organizational change.

Before joining Aston University, Dr Andrews was a PhD candidate at the University of Birmingham, where he created innovative methods of designing, visualising and evaluating interactive stories.