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Personal profile

Contact Details

Tel: 0121 204 3059

Email: d.andrews@aston.ac.uk


Dr Andrews is Research Fellow in the Advanced Services Group, the centre of excellence in research and practice on servitization and advanced services within Aston Business School. His work explores the use of innovative technologies and techniques that engage manufacturers with servitization, including gamification and storytelling. He works with manufacturers, IT and games companies to facilitate organizational change.

Before joining Aston University, Dr Andrews was a PhD candidate at the University of Birmingham, where he created innovative methods of designing, visualising and evaluating interactive stories.

Education/Academic qualification

PG Cert


Award Date: 31 Dec 2016

PhD, University of Birmingham


Award Date: 1 Jul 2015



Award Date: 1 Jul 2008

BA, University of Nottingham


Award Date: 1 Jul 2004


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