Personal profile

Contact Details

Tel: 0121 204 3059

Email: [email protected]


Dr Andrews is Research Fellow in the Advanced Services Group, the centre of excellence in research and practice on servitization and advanced services within Aston Business School. His work explores the use of innovative technologies and techniques that engage manufacturers with servitization, including gamification and storytelling. He works with manufacturers, IT and games companies to facilitate organizational change.

Before joining Aston University, Dr Andrews was a PhD candidate at the University of Birmingham, where he created innovative methods of designing, visualising and evaluating interactive stories.

Teaching Activity

  • BN1161 User Experience Design
  • BNM810 Operations Management
  • BN3355 BCIT Project
  • BDM154 Executive MBA Project
  • BDM151 MBA Project
  • BNM833 Service Operations
  • BN2218 Managing Service Operations
  • BPG125 The Aston Global Advantage Global Simulation


  • PGCert in Learning & Teaching in Higher Education (Aston University, 2017, Merit)
  • PhD in Employing Branching Comics to Design, Visualise and Evaluate Interactive Stories (University of Birmingham, Department of Electronic, Electrical and Computer Engineering, 2015)

  • MSc in Multimedia Games Engineering (Nottingham Trent University, 2008, Distinction)

  • BA in Social and Cultural Studies with Film Studies (University of Nottingham, 2004, 2:1)

  • BTEC Foundation Diploma: Art and Design (Tamworth and Lichfield College, 2001, Distinction)

Membership of Professional Bodies

Fellow of the Higher Education Academy (HEA)

Education/Academic qualification

PG Cert, Learning & Teaching in Higher Education


Award Date: 31 Dec 2016

PhD, Interactive Storytelling, University of Birmingham


Award Date: 1 Jul 2015

MSc, Multimedia Games Engineering


Award Date: 1 Jul 2008

BA, Social and Cultural Studies with Film Studies, University of Nottingham


Award Date: 1 Jul 2004


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