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Personal profile

Research Interests

My research interests lie in the areas of retail and services marketing and management. His current research primarily focuses on, but is not limited to, how firms’ customer relationship efforts and customer engagement strategies influence customer behaviour.  

Teaching Activity

Undergraduate Modules

- Advanced Marketing Research (BM3375)

Postgraduate Modules

- Marketing Research (BMM603)

- International Marketing Management (BMM645)

Qualifications

Academic Qualifications

- PhD (University of Jena, Germany)

- Senior Feloow in Higher Eduacation (Aston University)

Contact Details

Phone: +44 (0)121 204 4057
Email: d.dose@aston.ac.uk
Room: ABS 249

Fingerprint Dive into the research topics where David Dose is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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resources Social Sciences
empowerment Social Sciences
Germany Business & Economics

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Research Output 2015 2019

  • 7 Paper
  • 5 Article
  • 1 Conference contribution

Customer integration in separated digital services: Fairness perceptions and relational outcomes

Schaarschmidt, M., Dose, D., Christ-Brendemühl, S. & Walsh, G., 2019.

Research output: Contribution to conferencePaper

The mutuality of mutuals: the role of the corporate brand and it’s brand community in a “moralised” organisation

Glanfield, K., Reedy, P. & Dose, D., 24 Apr 2019, p. 1-9. 9 p.

Research output: Contribution to conferencePaper

Mutuality
Brand community
Corporate brand
Employees
Branding

Unintended reward costs: The effectiveness of customer referral reward programs for innovative products and services

Dose, D., Walsh, G., Beatty, S. E. & Elsner, R., 15 May 2019, In : Journal of the Academy of Marketing Science. 47, 3, p. 438-459 22 p.

Research output: Contribution to journalArticle

Open Access
File
Costs
Referral
Reward programs
Reward
Experiment

Should Service Employee Embrace Their Natural Self?

Walsh, G., Schaarschmidt, M. & Dose, D., 2018.

Research output: Contribution to conferencePaper

Relational exchange
Retailers
Retail
Shopping experience
Purchase