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David Gilliland

Dr

    20012019

    Research output per year

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    Research Output

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    Conference contribution
    2010

    Revisiting the extrinsic-intrinsic conundrum: which reward helps to improve frontline employee performance?

    Malhotra, N., Mukherjee, A. & Gilliland, D., 2010, AMA Summer educators conference 2010 : enhancing knowledge development in marketing: AMA educators proceedings. Iyer, E. & Coulter, R. (eds.). American Marketing Association, Vol. 21. p. 286-289 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    2008

    Effects of relational policies in export channels

    Obadia, C. & Gilliland, D. I., 2008, 2008 AMA educators’ proceedings: enhancing knowledge development in marketing. Brown, J. R. & Dant, R. P. (eds.). American Marketing Association, p. 248-250 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Exploring the dimensions and transactional outcomes of incomplete business contracts

    Gilliland, D. I. & Mooi, E. A., 2008, Proceedings of the 37th European Marketing Academy Conference, May 2008, Brighton.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Exploring the dimensions and transactional outcomes of incomplete business contracts

    Mooi, E. A. & Gilliland, D. I., 2008, 2008 AMA educators’ proceedings: enhancing knowledge development in marketing. Brown, J. R. & Dant, R. P. (eds.). American Marketing Association, p. 282-283 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    2006

    Resellers? Evaluation of distribution channel trade programs: results of an empirical study evaluations

    Gilliland, D. I. & Keysuk, K., 2006, Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. Avlonitis, G. J., Papavassiliou, N. & Papastathopoulou, P. (eds.). p. CD ROM

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    2005

    The evaluation of channel trade programs: effects on reseller support behaviour

    Kim, S. K. & Gilliland, D. I., 2005, Proceedings of 34th EMAC Annual Conference 2005. Troilo, G. (ed.).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    2003

    Influence strategies in export channels to transitional economies: institutional antecedents and performance consequences

    Chelariu, C., Bello, D. C. & Gilliland, D. I., 2003, Proceedings of the AMA summer educators' conference 2003. American Marketing Association

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Rejection of supplier incentive programs: a reseller perspective

    Gilliland, D. I. & Kim, S. K., 2003, (Unpublished) Proceedings of Academy of Marketing conference 2003. Farrell, A., Lee, N. & Lings, I. (eds.).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    2002

    Governance of export channels to Eastern Europe: impact of market characteristics on business performance

    Chelariu, C., Bello, D. C., Gilliland, D. I. & Henandez-Espallardo, M., 2002, Proceedings of 31st EMAC annual conference. Farhangmehr, M. (ed.). p. CD-ROM

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Governance of export channels to transition economies: impact of market characteristics on business performance

    Chelariu, C., Bello, D. C. & Gilliland, D. I., 2002, 2002 SMA proceedings.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    2001

    The real estate research needs of the plan sponsor community: what do real estate managers want to know?

    Worzala, E. & Gilliland, D. I., 2001, Proceedings of the American Real Estate Society Annual Meeting 2001.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution