Email: [email protected]

Dr Shuai Qin is a Lecturer (Assistant Professor) in Entrepreneurship and Marketing in the Department of Marketing and Entrepreneurship, and Research Development Lead at the Centre for Research in Ethnic Minority Entrepreneurship (CREME), Aston Business School. His research focuses on inclusive entrepreneurship, entrepreneurial ecosystems, inclusive innovation, and small business management and marketing, with a strong emphasis on action-based engaged scholarship. Shuai’s work has been published in several world-leading journals, including the Journal of Business Venturing, Business & Society, Psychology & Marketing, International Marketing Review, and Ethnic and Racial Studies.

He has secured multiple research grants as both Principal Investigator and Co-Investigator, with funding from the British Academy, UKRI Innovate UK, and the Impact Accelerator Fund. His projects focus on themes such as generative AI for social good, inclusion in entrepreneurial ecosystems, and inclusive business support for marginalised communities. Shuai is also an active member of the Institute for Small Business and Entrepreneurship (ISBE), where he serves as Co-chair of the Engaged Scholarship in Entrepreneurship Community of Interest. His research is deeply rooted in collaboration with practitioners, policymakers, and community organisations, advancing both theoretical understanding and societal impact.

Inclusive entrepreneurship; Entrepreneurial ecosystems; Inclusive innovation; and Small business management and marketing

ESRC IAA Social Science Innovation Award (£15,000, 2026–2027)

British Academy Small Research Grant (Generative AI for Social Good and Business Support)
Principal Investigator (£10,000, 2024–2026)

UKRI Innovate UK (Knowledge Transfer Partnership – Synergy between Commercialisation and Social Value)
Co-Investigator (£216,000, 2024–2026)

Impact Accelerator Fund
Co-Investigator (£119,791, 2023–2025)

Aston Pump Priming Fund
Principal Investigator (£18,728, 2024–2025)

BMM103: Social Enterprise

PhD, Aston Business School, Aston University, UK (2020–2024)
Fully funded studentship. Thesis focused on inclusive entrepreneurship and engaged scholarship.

MSc in International Trade, Strategy and Operations, University of Warwick, UK (2018–2019)

BSc in Economic Statistics, Central University of Finance and Economics, China (2014–2018)

Associate Fellow of the Higher Education Academy (AFHEA) – UK
(Advance HE, awarded for teaching and learning in higher education)

Certified Financial Risk Manager (FRM) – Global Association of Risk Professionals (GARP)

Team Winner (CREME) of ‘Outstanding Stakeholder Engagement’ category at 2022 Small Business Council Excellence Awards.

Team Winner (CREME) of ‘Diversity Ally’ category at 2022 Black Talent Awards

Best Young Professional of the Year 2024 Nominee – Birmingham, UK

I welcome enquiries from prospective students interested in pursuing research projects related to my areas of expertise and publications.