Email: [email protected]

Telephone: 0121 204 4358

During the period 1989-2000, I worked in different governmental institutions and business organisations in Mexico. In the Directorate of Social Communication of the Presidency of the Republic, as Deputy Director of Documentation; in Airports and Auxiliary Services, as Advisor to the Deputy Director of Operations; in PEMEX Gas and Basic Petrochemicals, as General Superintendent of Natural Gas Sales, and in the Ministry of the Interior (i.e., Secretaría de Gobernación) Ministry of the Interior, as Advisor to the Minister (i.e., Secretario). I also collaborated in the following private companies: Consultores y Promotores Asociados, S.C. as Associate; in Desarrolladora Metropolitana, S.A. of C.V. as Personal Secretary to the CEO, and in Tribasa Group, as the Evaluation Advisor to the International Vice President.

Concerning academia, in the period 1996-2011 at different campuses of Tecnológico de Monterrey (Mexico), I progressed from part-time Lecture to Associate Professor, playing the roles of Dean of Higher Education, Head of the Engineering Programme, Member of the Strategic Committee, and National Coordinator for the Systems Thinking area in the BSc of Industrial and Systems Engineering. Afterwards, during the period 2011-2020 at University of Lincoln I collaborated as Associate Professor in Operations and Logistics Management, Programme Leader MSc Logistics and Global Operations, Coordinator of the Challenge-Based Learning Special Interest Group, Coordinator of the UoL4.0 Challenge 2018-2019, Member of the Digital Lincoln Award, and Member of the Industrial Digitalisation Steering Group, a multi-college entity focused on building opportunities for all students to recognise the interdisciplinary nature and broad economic impact of digitalisation. 

I joined Aston in June 2020, at the start of the COVID pandemic, as a Senior Teaching Fellow. I am currently playing the role of Deputy Head in the Operations and Service Management Department, and was participating as Convenor for Public Engagement in the OIM department, and a member of the Standing Committee of the Academic Assembly. I am actively engaged in developing innovative Active Learning approaches for Authentic Assessment, and have implemented several initiatives in all the modules I deliver (i.e., Apprenticeships, ABS and APEC; Exec MBA; online MBA, and online MSc Business and Management). These initiatives have been externally awarded and reported in academic publications.

I have also developed and maintained international links with universities and professional organizations worldwide, with emphasis on Latin America. Consequently, I collaborate with networks in academic and professional institutions and businesses in Bolivia, Colombia, Italy, Mexico, Peru, Spain, the UK, and the US, where I develop projects and deliver conferences and short courses.

My research focuses on how to improve individual and collective performance, in those cases where the alignment of aims and preferences is unattainable, undesirable, nonessential or even unnecessary. I am currently studying the development of sustainable communities of micro-producers, so that they are more resistant to global and / or local logistical challenges.  For instance, I am working with different colleagues in Mexico, Peru, the UK and US on the impact of nanostores in the last-mile, and the contributions of Systems Thinking approaches to the design and management of (alternative) food supply chains. Therefore, I am exploring different human and technological interfaces, within different supply arrangements, that may increase the propensity of individuals to collaborate. In short, my current research is at the intersection of issues such as human performance, technology and sustainable operations.

Undergraduate

• BN3INO International Operations
• BNC301 Advanced Operations

Postgraduate

• BNK410 Operations Management
• BNK480 Designing & Managing Operations, Systems and Processes
• BNM810 Operations Management
• BNM886 Designing & Managing Operations, Systems and Processes

2005 - Doctor of Philosophy. University of Lincoln, United Kingdom.

1989 - MSc Manufacturing Systems (Automation & Control). Tecnológico de Monterrey, Mexico

1987 - BSc Industrial & Systems Engineering. Tecnológico de Monterrey, Mexico

Senior fellow. Higher Education Academy (HEA), United Kingdom. Member since 2013.

Fellow. The Cybernetics Society, United Kingdom, 2020. Member since 2017.

Fellow. The Operational Research Society, United Kingdom. Member since 2003. Co-Chair of the Midlands Regional Group. Member of the Award Committee.

Member. Colegio Nacional de Ingenieros Industriales (CONAII), Mexico, 2000-2021, former Vice-President of International Affairs.

Member. European Operations Management Association (EurOMA), since 2019.

Former member. British Academy of Management, United Kingdom. 

Former member. Institute of Industrial Engineers, USA (until 2018). Senior member since 2007, member of the Sustainable Development Division Directors Board 2011-2014, President Sustainable Development Division 2015-2016.

Former member. Fellow. Charter of the Institute of Logistics and Transportation (CILT), United Kingdom. Chartered member 2014-2023.

KTP grant "Butlers Farmhouse Cheeses Ltd’, Innovation area: Enhancing food quality". Period: 2022-24. Amount: £204,707. Co-Investigator (associate academic).

Grant 'Supporting Alternative Food Networks', SAFeNET), QR GCRF Aston University. Period: 2021. Amount: £6,120.  Principal investigator.

Grant 'Monitorización de cadena de frío de vacunas con Iota Tangle' ('Vaccine cold chain monitoring with Iota Tangle'), Universidad Internacional de la Rioja, Spain. Period: 2020-2021. Amount: €14,400. Co-Investigator.

Grant ‘Building COMpetencies for COMpetitive COMpanies, COM3’, Interreg North Sea Region ERDF. Period: 2019-2022. Amount: work package of €279,986, for a total project amount of €3,683,780 with 20 North Sea EU partners. Co-Principal investigator.

Grant ‘UoL4.0 Challenge 2019’, funded by a set of organisations: externally by Chartered Institute of Logistics and Transport, and internally by Industrial Digitalisation Project (HEFCE project for University of Lincoln), Lincoln Higher Education Research Institute and Lincoln International Business School. Period: 2019. Intercollege collaboration between academics from School of Computing and Lincoln International Business School Amount: £3,500. Principal coordinator/investigator.

Grant ‘UoL 4.0 Design’, LIBS Teaching Innovation Fund, AY2017/18 (University of Lincoln) Period: 2017-8. Intercollege collaboration between academics from Lincoln International Business School, School of Computing and School of Media. Amount:  £1,500. Principal Investigator.

Grant ERASMUS. Project: Academic visit to Universidad International de la Rioja (Spain) Amount: €1,100. September 2017.

University of Lincoln [2020-present].  

Universidad EAN (Colombia) [2018].

Universidad Internacional de la Rioja (Spain) [2017].

Universitat de Lleida (Spain) [2016-2019].

Universidad Privada Antenor Orrego (Perú) [2015-2016].

2025. Aston University. Going the Extra Mile (VC's recognition). 

2020. Nigel Slack Teaching Innovation Award 2020. European Operations Management Association, EurOMA. 

2019. Teaching Excellence Award. University of Lincoln. 

2018. Outstanding Reviewer. Journal of Business Research. 

2016. Outstanding Reviewer. Journal of Industrial Marketing Management. 

2015. Doctor Honoris Causa. Universidad Privada Antenor Orrego. Peru. 

2012 University of Lincoln Team Achievement Award. Income Diversification and Growth. 

2009. 2nd Place, Technology Innovation Prize, State of Guanajuato, Mexico. 

2009, 2017. Annual Best Reviewer, Journal of Research Practice. 

2008. 3rd Place, Technology Innovation Prize, State of Guanajuato, Mexico.