Personal profile

Contact Details

Email: [email protected]

Telephone: 44+ (0) 121 204 5202


Emma's Integrity is one of her core values both personally and professionally, this is demonstrated in a professional capacity. Being genuine and honest is extremely important to Emma , and this value very much builds trust and confidence with her key stakeholders.  Emma has a high level of interpersonal and communication skills which includes the ability to build relationships at all levels, quickly establish rapport, and articulate and communicate key and critical messages with confidence, clarity and a sense of purpose. 

Prior to moving into HE teaching, Emma worked in industry, starting her career in an advertising agency then moved to Siemens as a European Director Marketing Manager. Moving into teaching in 2005 enabled Emma to bridge the gap between practice and theory which ultimately enhances the student experience. 

Teaching Activity

Emma is currently Programme Director on the BSc Marketing Programme but she has a wide range of teaching experience at undergraduate, postgraduate and professional teaching. 

Modules include, Marketing Strategy, Brand Management, Social Selling and e-Commerce Management and Strategic Sales Management. 

Emma also taught and managed on the Chartered Institute of Marketing (CIM) programme as well as been an external examiner. Emma also worked at the CIM as a Partnership Manager and Regional Director which enhanced her university networks. 

External Connections and Partnerships

Due to her industry experience, Emma has a wide range of connections within industry which enables her to bring live client briefs and guest lectures to the programme.
In her spare time, Emma is a Business Ambassador for Acorns Children's Hospice and she recently did a Sahara desert trek to raise money. The team managed to raise over £114k for the charity.
Emma also volunteers as a Board Trustee for Sport4Life, which is a local charity supporting young person get into work through mentoring and sports. 



Emma has won a number of awards over the last few years:

Aston University - Excellence in Public Engagement award - 2023
Birmingham City Univeristy - Employability engagement -  shortlisted 2021
I AM BCU - Community Hero of the Year - Highly commended 2021
Birmingham City Univeristy - Personal Tutor of the year 2017 & 2018
Birmingham City Univeristy - Extra Mile Award - Inspiring Lecturer of the Year 2018

Emma also won Lecturer of the Year 2018 at the Midlands Education Awards. This was against all teachers and lecturers across the Midlands.

Research Interests

Emma is currently studying for a Doctorate in Business Administration and her main areas of interest are around SMEs, achieving and sustaining growth within the West Midlands. Emma has attended a number of conferences, presenting findings both from her current research but also her involvement with enhancing teaching and learning. 


Achieving and maintaining sustainable growth in a fast-paced environment: An engaged scholarship study of two SMEs in the West Midlands

Neale, E., 2022, (Unpublished).

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Accelerating entrepreneurial marketers of the future: A longitudinal study of ‘The Link Marketing agency’ a practice-based extra-curricular opportunity

Neale, E., 26 Oct 2022.

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

 To embed or not to embed, that is the question

Neale, E., 2022, (Unpublished).

A pilot inquiry: To test methods for identifying sustainable SME growth within the Midlands

Neale, E., 2020, Proceedings of BAM 2020. 13 p.

Research output: Chapter in Book/Published conference output › Conference publication

Education/Academic qualification

Postgraduate Certificate in Research , Birmingham City University

Award Date: 1 Oct 2019

Masters in Management , Coventry University

Award Date: 1 Oct 2010

Certificate in Post Compulsory Education L6, University of Wolverhampton

Award Date: 1 Jan 2008

Chartered Postgraduate Diploma in Marketing L7

Award Date: 1 May 2003

Doctorate in Business Administration (DBA), Birmingham City Business School

1 May 2018 → …

External positions

Business Ambassador

1 Jun 2021 → …

Board Trustee

1 Jan 2021 → …


Dive into the research topics where Emma Neale is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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