Personal profile
Contact Details
Telephone: 0121 204 4825
Email: [email protected]
Biography
I have over 25 years of experience lecturing in UK Higher Education.
I joined Aston in June 2020 as a Senior Teaching Fellow in Digital Marketing. Previously, I worked at Oxford Brookes University as a Senior Lecturer and for over 20 years at the University of Westminster as a Senior Lecturer in International Business Strategy. From 2021-22, I designed the MSc. Strategic Digital Marketing at Aston which was launched in September 2022 with two intakes a year.
Membership of Professional Bodies
Postgraduate Diploma in Digital Marketing & Certified Digital Marketer, Digital Marketing Institute.
Teaching Activity
I designed and lead the following postgraduate modules in 2 teaching periods:
BMM608 Digital Advertising
BMM663 Content Marketing for Digital Media
Consulting
- Consultancy projects with Taiwanese companies in the cycling and tech sectors on marketing strategies to enter the UK and EU territories
- Consulting private clients on creating digital architecture for e-learning projects.
- Corporate training in digital transformation in the Nigerian public sector in Dubai and Washington for government employees.
Research Interests
An Investigation into the Possible Impacts of YouTube Critical Influencers on Strategic Decision Making of Brand Managers in the High-Tech Sectors.
Management Role
Programme Director MSc. Strategic Digital Marketing
Scholarship and Fellowship
Senior Fellowship of the Higher Education Academy. (SFHEA)
Qualifications
MSc. Economics University College Dublin, Ireland.
B.A Honours Economics & Sociology, St Patrick’s College Maynooth, National University of Ireland
Postgraduate Certificate in Higher Education PGCHE, University of Westminster.
External positions
Senior Lecturer, Oxford Brookes University
23 Jan 2019 → 31 May 2020
Senior Lecturer, University of Westminster
1 Sept 1998 → 22 Jan 2019
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