• 2015 PgCert in Higher Education (Distinction) 
• 2011 PhD., Aston Business School (Passed, no corrections) 
• 2007 M.B.A., Aston Business School (Distinction) 
• 2000 BA (Hons) Business Studies (Upper second)

• BSM931 Topics in Advanced Strategy (MSc) 
• BSM943 Strategic Management (MBA) 
• SE1500 Introduction to Business Management

I am especially interested in questions related to strategy-as-practice. I use in-depth qualitative methodologies to study how managers work and strategize in complex pluralistic settings often characterised by high degrees of ambiguity, competing logics and contradictions. My research tends to be problem-centered, focussing on questions such as how do managers adopt to new strategic challenges, balance competing demands or cope with ambiguity? 

Theoretically, my research draws from theories of social practice, identity, sociomateriality and institutions. Methodologically, my work tends to be process-oriented and ethnographic in nature, with a growing interest in using video-ethnographic approaches. My current research is addressing three key topics; (1) the affordances of strategy toolmaking  in ambiguous strategic environments, (2) the dynamics of changing and maintaining complex collective organizational identities (3) the extension of  strategy-as-practice perspectives to new fields, such as marketing and entrepreneurship. 

I currently supervise PhD students in the area of strategy-as-practice and process. 

2014-2017 I was secretary of the Strategizing Activities and Practices (SAP) Interest Group of the Academy of Management. I was also co-founder and organizer of the Strategy-as-Practice Review (SAP_R) Group with Sotirios Paroutis (Warwick) and Richard Whittington (Oxford). SAP-R Group is a supportive forum to help authors develop papers and, in particular, deal with reviewers’ comments.

• 2017. Prize PhD Studentship. Topic: Language Capability as a means of Sustainable Competitive Advantage for UK SME’s. With Ad-De-Jong, Geoff Parks and Iftakar Haji. Amount: £59,000 
• 2017. British Academy of Management. Topic: Developing a marketing-as practice research agenda. Co-investigator with Keith Glanfield, Tony Kent and Carola Wolf. Amount: £5,000 
• 2016. Aston Seed Corn Funding. Topic: Scoping a marketing-as practice research agenda. Co-investigator with Keith Glanfield, and Carola Wolf. Amount: £1,000 
• 2014. Department of Business, Innovation and Skills. Topic: The Sociology of Enterprise Research. Co-investigator with Mark Hart, Nick Theodorakopoulos, Ute Stephan and Durham Policy research Institute. Amount: £75,000. 
• 2012. Economic and Social Research Council. Topic: Charting New Territory: Positioning the UK (Lloyd's) in a changing global reinsurance landscape. Co-investigator with Paula Jarzabkowski (Principal Applicant) and Michael Smets (Co-investigator). Amount: £113, 374.

• Susan Lanz (PhD)
• Sandrine Tunezerwe (PhD) 
• Uche Ogwude (PhD) 

Available to supervise new suitable PhD applicants in the field of strategy-as-practice.

• Academy of Management 
• European Group for Organizational Studies 
• Fellow, Higher Education Academy