Gary Simpson


    If you made any changes in Pure these will be visible here soon.

    Personal profile


    I have been at Aston Business school for over 15 years. During which time I have been heavily involved in the design and management of the schools degree portfolio including a term as the Associate Dean for Learning and Teaching. I have championed the introduction of new technologies in the student experience, including the use of the VLE, Lecture capture and now research in the area of Gamification of Higher Education.

    Teaching Activity

    I teach in the areas of Business Analytics, Operational Research, Statistics and IT.

    BN1116 Introduction to Business Analytics

    BN2226 Advanced Spreadsheet Systems

    BN3373 Data Envelopment Analysis

    Research Interests

    • The use of Data Envelopment Analysis in Performance Measurement
    • The development and testing of spreadsheet models
    • Use of computer aided learning packages and multimedia in Teaching/Learning
    • The Gamification of Higher Education


    Doctor Of Philosophy, University of Salford 1996

    Certificate in Education, University of Central Endland 1996

    BSc Joint Honours Science (Mathematics and Computer Science) University of Salford 1987

    Membership of Professional Bodies

    Fellow of the Higher Education Academy

    Member of the Operational Research Society

    Administrative Roles

    Member of the Regulations Subcommittee


    • HA Statistics
    • Data Envelopment Analysis
    • Performance Measurement
    • High Education Management

    Fingerprint Dive into the research topics where Gary Simpson is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    • 12 Similar Profiles
    Data envelopment analysis Engineering & Materials Science
    data analysis Social Sciences
    computer aided learning Social Sciences
    performance measurement Social Sciences
    Planning Engineering & Materials Science
    Wavelength division multiplexing Engineering & Materials Science
    Conversion efficiency Engineering & Materials Science
    multimedia Social Sciences

    Research Output 2000 2010

    A path-dependent contingent-claims approach to capacity investments

    Driouchi, T., Bennett, D. & Simpson, G., 16 Feb 2010, In : European Journal of Operational Research. 201, 1, p. 319–323 5 p.

    Research output: Contribution to journalArticle

    Capacity Planning
    Contingent Claims
    Strategic Planning
    Real Options

    Assessing pupil and school performance by non-parametric and parametric techniques

    de Witte, K., Thanassoulis, E., Simpson, G., Battisti, G. & Charlesworth-May, A., Aug 2010, In : Journal of the Operational Research Society. 61, 8, p. 1224-1237 14 p.

    Research output: Contribution to journalArticle

    School performance
    Free disposal hull
    Multilevel models
    Best practice
    Entry and exit

    Assessing pupil and school performance by non-parametric and parametric techniques

    de Witte, K., Thanassoulis, E. & Simpson, G., Mar 2009, Birmingham (UK): Aston University, (Aston Business School research papers; no. RP0908).

    Research output: Working paper

    School performance
    Production process
    Value added
    Entry and exit

    Does attendance matter?

    Simpson, G. & Essex, A., Feb 2008, Good practice guide in learning and teaching. Higson, H. E. (ed.). Birmingham (UK): Aston University, p. 3-7 5 p. (Good practice guide in learning and teaching; vol. 5).

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Open Access


    New insights on measuring bank branches efficiency through DEA: transactional, operational, and profit assessments

    Author: Silva Portela, M. C., 2003

    Supervisor: Thanassoulis, E. (Supervisor), Simpson, G. (Supervisor) & Alves, R. (Supervisor)

    Student thesis: Doctoral ThesisDoctor of Philosophy


    Performance of small and medium enterprises and the impact of environmental variables: evidence from Vietnam

    Author: Nguyen Dinh, C., Jan 2011

    Supervisor: Saal, D. S. (Supervisor), Thanassoulis, E. (Supervisor) & Simpson, G. (Supervisor)

    Student thesis: Doctoral ThesisDoctor of Philosophy


    Real options and multinational investments : an empirical study of risk, performance and organisational awareness

    Author: Driouchi, T., Jul 2007

    Supervisor: Simpson, G. (Supervisor), Bennett, D. (Supervisor) & Battisti, G. (Supervisor)

    Student thesis: Doctoral ThesisDoctor of Philosophy