Gary Simpson



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    Personal profile

    Contact Details

    Telephone: 0121 204 3241



    I have been at Aston Business school for over 15 years. During which time I have been heavily involved in the design and management of the schools degree portfolio including a term as the Associate Dean for Learning and Teaching. I have championed the introduction of new technologies in the student experience, including the use of the VLE, Lecture capture and now research in the area of Gamification of Higher Education.

    Teaching Activity

    I teach in the areas of Business Analytics, Operational Research, Statistics and IT.

    BN1116 Introduction to Business Analytics

    BN2226 Advanced Spreadsheet Systems

    BN3373 Data Envelopment Analysis

    Research Interests

    • The use of Data Envelopment Analysis in Performance Measurement
    • The development and testing of spreadsheet models
    • Use of computer aided learning packages and multimedia in Teaching/Learning
    • The Gamification of Higher Education


    Doctor Of Philosophy, University of Salford 1996

    Certificate in Education, University of Central Endland 1996

    BSc Joint Honours Science (Mathematics and Computer Science) University of Salford 1987

    Membership of Professional Bodies

    Fellow of the Higher Education Academy

    Member of the Operational Research Society

    Administrative Roles

    Member of the Regulations Subcommittee


    • HA Statistics
    • Data Envelopment Analysis
    • Performance Measurement
    • High Education Management


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