Hai-Anh Tran

Dr. Hai-Anh Tran

    • United Kingdom

    Accepting PhD Students

    PhD projects

    Service Marketing Management; Branding; Consumer Behavior; eWOM; Online reviews

    20182021

    Research activity per year

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    Personal profile

    Contact Details

    Email: tranh1@aston.ac.uk

    Telephone: +44 (0) 121 204 4866

    Room: ABS 429

    Research Interests

    Hai-Anh Tran's expertise lies in the field of service marketing, consumer behaviour, and electronic word of mouth. Overall, she aims to understand how consumers’ mental processes impact managerially relevant outcomes such as financial performance by combining experimental methods, text-mining, and statistical modelling. So far, she has mainly looked at the expression of customer cognitive process (e.g., rumination) in online reviews and its effect on firm performance. Her other research interests include brand communication (e.g., brand tone of voice) and corporate social responsibility. 

     

    Qualifications

    Ph.D. University of East Anglia, UK, 2020

    M.Sc. Coventry University, UK, 2015

    B.A. Southern Cross University, Australia, 2011

    Employment

    Lecturer in Marketing, Aston University, UK, 2020 - Present

    Associate Tutor, Norwich Business School, UK, 2017 - 2019

    Lecturer in Marketing, Banking Academy, Vietnam, 2012 - 2014

    Membership of Professional Bodies

    American Marketing Association

    European Marketing Academy

    Associate Fellowship of the Higher Education Academy (HEA)

    Teaching Activity

    Service Marketing (BSc)

    PhD Supervision

    Research related to service experience management

    Research related to consumer cognition

    Research related to online reviews and management response

    Research related to brand communication

    Funding Applications and Awards

    ACR Doctoral Student Research Grant 

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