Hai-Anh Tran – Research Outputs — Aston Research Explorer

United Kingdom

Accepting PhD Students

PhD projects

Service Marketing Management; Branding; Consumer Behavior; eWOM; Online reviews

Research activity per year

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6 Unpublished Conference Paper
2 Article
1 Chapter
1 Conference publication

1 results

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2018

Services and Relationship Marketing: Perspectives on Young Consumer
Hong, E., Tran, H-A. & Yang, S., 2018, Young Consumer Behaviour: A Research Companion. p. 189-208
Research output: Chapter in Book/Published conference output › Chapter

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