Research output per year
Research output per year
Search results
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2021
Consumer Cynicism in Service Failures
Tran, H-A., Strizhakova, Y., Usrey, B. & Johnson, S., 6 Oct 2021, (E-pub ahead of print) In: Psychology and Marketing.Research output: Contribution to journal › Article › peer-review
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“If Only…”: Customer Counterfactual Thinking in Failed Recovery
Tran, H-A., Strizhakova, Y., Liu, H. & Golgeci, I., 23 Nov 2021, In: European Journal of Marketing. 55, 12, p. 3221-3249 29 p.Research output: Contribution to journal › Article › peer-review
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