Hai-Anh Tran

Accepting PhD Students

PhD projects

Service Marketing Management; Branding; Consumer Behavior; eWOM; Online reviews

If you made any changes in Pure these will be visible here soon.

Filter

2022
Consumer Cynicism in Service Failures
Tran, H-A., Strizhakova, Y., Usrey, B. & Johnson, S., Feb 2022, In: Psychology and Marketing. 39, 2, p. 346-359 14 p.
Research output: Contribution to journal › Article › peer-review
2021
“If Only…”: Customer Counterfactual Thinking in Failed Recovery
Tran, H-A., Strizhakova, Y., Liu, H. & Golgeci, I., 23 Nov 2021, In: European Journal of Marketing. 55, 12, p. 3221-3249 29 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File

Dr. Hai-Anh Tran