Photo of Heiner Evanschitzky
    • United Kingdom

    20042019
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    Personal profile

    General

    Heiner is Professor and Chair of Marketing at Aston Business School. Previously, he worked as Assistant and Associate Professor at the Marketing Centre at Muenster University (Germany) and as Professor of Marketing at the University of Strathclyde. 

    Over the years Heiner has had over 150 articles and chapters published in specialist journals and proceedings, notably in the field's leading Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, and Journal of Service Research.

    Heiner currently serves as Associate Editor of the British Journal of Management. He is on the editorial board of the Journal of Service Research, Journal of Business Research and Industrial Marketing Management and is founder-editor of the book series Applied Marketing Science.

    Research Interests

    Heiner’s research investigates interesting and relevant problems with an attempt to develop impactful conclusions. The current focus primarily lies in Retail Marketing/Management where he focuses on issues around store atmospherics, customer (value) management, research on satisfaction and loyalty, relationship marketing, franchising, and myopic marketing management.

     

    Teaching Activity

    Heiner teaches topics around (Retail) Marketing Management as well as Quantitative Methods.

    Contact Details

    Phone: +44(0)121 204 3113
    Email: h.evanschitzky@aston.ac.uk  
    Room: ABS 234
    CV

    Education/Academic qualification

    Universität Münster

    Universität Münster

    Fingerprint Dive into the research topics where Heiner Evanschitzky is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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    Research Output 2004 2019

    Clarifying the Brand Personality Construct in Malaysia

    Mohtar, M., Rudd, J. M. & Evanschitzky, H., 11 Nov 2019, In : Journal of Consumer Marketing. 36, 7, p. 869-884 16 p.

    Research output: Contribution to journalArticle

    Open Access
    File
    Malaysia
    Brand personality
    Managers
    Factors
    Personality traits

    Retail format selection in on-the-go shopping situations

    Benoit, S., Evanschitzky, H. & Teller, C., 1 Jul 2019, In : Journal of Business Research. 100, p. 268-278 11 p.

    Research output: Contribution to journalArticle

    Retail format
    Shopping
    Purchase
    Store format
    Multi-attribute utility theory

    Transformational Leadership, High-Performance Work System Consensus, and Customer Satisfaction

    Weller, I., Süß, J., Evanschitzky, H. & von Wangenheim, F., 14 Jan 2019, In : Journal of Management.

    Research output: Contribution to journalArticle

    Open Access
    File
    Customer satisfaction
    High performance work systems
    Transformational leadership
    Human resources
    Employees

    Customer Interaction and Innovation in Hybrid Offerings: Investigating Moderation and Mediation Effects for Goods and Services Innovation

    Schaarschmidt, M., Walsh, G. & Evanschitzky, H., 1 Feb 2018, In : Journal of Service Research. 21, 1, p. 119-134 16 p.

    Research output: Contribution to journalArticle

    Open Access
    File
    mediation
    customer
    Innovation
    innovation
    interaction

    Looking Forward, Looking Back: British Journal of Management 2000–2015

    Evanschitzky, H. & Goergen, M., 17 Jan 2018, In : British Journal of Management. 29, 1, p. 3-9 7 p.

    Research output: Contribution to journalEditorial

    Open Access
    File
    Human resource management
    Statistics
    Editorial boards
    Work psychology
    Corporate governance

    Thesis

    Brand personality complementarity: its effects on evaluations of extremely incongruent extensions

    Author: Mohtar, M., 7 Oct 2015

    Supervisor: Rudd, J. M. (Supervisor) & Evanschitzky, H. (Supervisor)

    Student thesis: Doctoral ThesisDoctor of Philosophy

    File

    Identification and analysis of marketing manager competences that determine marketing department capabilities and the underlying importance of courage traits.

    Author: Richardson, M., 12 Jun 2018

    Supervisor: Evanschitzky, H. (Supervisor) & Rudd, J. M. (Supervisor)

    Student thesis: Doctoral ThesisDoctor of Philosophy

    File

    Negative brand personality: the construct, its antecedents and outcome variables

    Author: Haji, I., 2 Apr 2014

    Supervisor: Combe, I. A. (Supervisor), Farrell, A. M. (Supervisor) & Evanschitzky, H. (Supervisor)

    Student thesis: Doctoral ThesisDoctor of Philosophy

    File

    Relationship fading in business-to-consumer context

    Author: Pokorska, J., Sep 2016

    Supervisor: Farrell, A. M. (Supervisor) & Evanschitzky, H. (Supervisor)

    Student thesis: Doctoral ThesisDoctor of Philosophy

    File
    File

    Activities 2005 2014

    • 4 Participation in conference
    • 4 Editorial activity
    • 2 Participation in workshop, seminar, course
    • 1 Publication peer-review

    British Journal of Management (Journal)

    Heiner Evanschitzky (Editor)
    21 Aug 2014

    Activity: Publication peer-review and editorial work typesEditorial activity

    Graduiertenkollege

    Heiner Evanschitzky (Keynote/plenary speaker)
    Nov 2013

    Activity: Participating in or organising an event typesParticipation in conference

    Industrial Marketing Management (Journal)

    Heiner Evanschitzky (Guest editor)
    2011

    Activity: Publication peer-review and editorial work typesEditorial activity

    Solution Selling and Innovation, Frontiers in Service

    Heiner Evanschitzky (Chair)
    9 Oct 2010

    Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

    AMA SERVSIG 17th Annual Services Doctoral Consortium

    Heiner Evanschitzky (Speaker)
    Jun 2010

    Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

    Press / Media

    Keep your customers by understanding 'new' loyalty

    Heiner Evanschitzky

    28/10/13

    1 Media contribution

    Press/Media: Other