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Personal profile

General

Heiner is Professor and Chair of Marketing at Aston Business School. Previously, he worked as Assistant and Associate Professor at the Marketing Centre at Muenster University (Germany) and as Professor of Marketing at the University of Strathclyde. 

Over the years Heiner has had over 150 articles and chapters published in specialist journals and proceedings, notably in the field's leading Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, and Journal of Service Research.

Heiner currently serves as Associate Editor of the British Journal of Management. He is on the editorial board of the Journal of Service Research, Journal of Business Research and Industrial Marketing Management and is founder-editor of the book series Applied Marketing Science.

Research Interests

Heiner’s research investigates interesting and relevant problems with an attempt to develop impactful conclusions. The current focus primarily lies in Retail Marketing/Management where he focuses on issues around store atmospherics, customer (value) management, research on satisfaction and loyalty, relationship marketing, franchising, and myopic marketing management.

 

Teaching Activity

Heiner teaches topics around (Retail) Marketing Management as well as Quantitative Methods.

Contact Details

Phone: +44(0)121 204 3113
Email: h.evanschitzky@aston.ac.uk  
Room: ABS 234
CV

Education/Academic qualification

Universität Münster

Universität Münster

Fingerprint Dive into the research topics where Heiner Evanschitzky is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output 2004 2019

Clarifying the Brand Personality Construct in Malaysia

Mohtar, M., Rudd, J. M. & Evanschitzky, H., 11 Nov 2019, In : Journal of Consumer Marketing. 36, 7, p. 869-884 16 p.

Research output: Contribution to journalArticle

Open Access
File
Malaysia
Brand personality
Managers
Factors
Personality traits

Retail format selection in on-the-go shopping situations

Benoit, S., Evanschitzky, H. & Teller, C., 1 Jul 2019, In : Journal of Business Research. 100, p. 268-278 11 p.

Research output: Contribution to journalArticle

Retail format
Shopping
Purchase
Store format
Multi-attribute utility theory

Transformational Leadership, High-Performance Work System Consensus, and Customer Satisfaction

Weller, I., Süß, J., Evanschitzky, H. & von Wangenheim, F., 14 Jan 2019, In : Journal of Management.

Research output: Contribution to journalArticle

Open Access
File
Customer satisfaction
High performance work systems
Transformational leadership
Human resources
Employees

Customer Interaction and Innovation in Hybrid Offerings: Investigating Moderation and Mediation Effects for Goods and Services Innovation

Schaarschmidt, M., Walsh, G. & Evanschitzky, H., 1 Feb 2018, In : Journal of Service Research. 21, 1, p. 119-134 16 p.

Research output: Contribution to journalArticle

Open Access
File
mediation
customer
Innovation
innovation
interaction

Looking Forward, Looking Back: British Journal of Management 2000–2015

Evanschitzky, H. & Goergen, M., 17 Jan 2018, In : British Journal of Management. 29, 1, p. 3-9 7 p.

Research output: Contribution to journalEditorial

Human resource management
Statistics
Editorial boards
Work psychology
Corporate governance

Thesis

Brand personality complementarity: its effects on evaluations of extremely incongruent extensions

Author: Mohtar, M., 7 Oct 2015

Supervisor: Rudd, J. M. (Supervisor) & Evanschitzky, H. (Supervisor)

Student thesis: Doctoral ThesisDoctor of Philosophy

File

Identification and analysis of marketing manager competences that determine marketing department capabilities and the underlying importance of courage traits.

Author: Richardson, M., 12 Jun 2018

Supervisor: Evanschitzky, H. (Supervisor) & Rudd, J. M. (Supervisor)

Student thesis: Doctoral ThesisDoctor of Philosophy

File

Negative brand personality: the construct, its antecedents and outcome variables

Author: Haji, I., 2 Apr 2014

Supervisor: Combe, I. A. (Supervisor), Farrell, A. M. (Supervisor) & Evanschitzky, H. (Supervisor)

Student thesis: Doctoral ThesisDoctor of Philosophy

File

Relationship fading in business-to-consumer context

Author: Pokorska, J., Sep 2016

Supervisor: Farrell, A. M. (Supervisor) & Evanschitzky, H. (Supervisor)

Student thesis: Doctoral ThesisDoctor of Philosophy

File
File

Activities 2005 2014

  • 4 Participation in conference
  • 4 Editorial activity
  • 2 Participation in workshop, seminar, course
  • 1 Publication peer-review

British Journal of Management (Journal)

Heiner Evanschitzky (Editor)
21 Aug 2014

Activity: Publication peer-review and editorial work typesEditorial activity

Graduiertenkollege

Heiner Evanschitzky (Keynote/plenary speaker)
Nov 2013

Activity: Participating in or organising an event typesParticipation in conference

Industrial Marketing Management (Journal)

Heiner Evanschitzky (Guest editor)
2011

Activity: Publication peer-review and editorial work typesEditorial activity

Solution Selling and Innovation, Frontiers in Service

Heiner Evanschitzky (Chair)
9 Oct 2010

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

AMA SERVSIG 17th Annual Services Doctoral Consortium

Heiner Evanschitzky (Speaker)
Jun 2010

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course