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Personal profile

Contact Details

Telephone: +44 (0) 121 204 3266

Email: borlanhm@aston.ac.uk


Research Interests

  • Corporate, competitive, business and marketing strategies for ecological sustainability.
  • Theoretical, philosophical, psychological and policy developments for business sustainability.
  • Educational and practical implementation of ecological sustainability.
  • A systems/scientific approach to sustainability.
  • Sustainability issues in leadership, strategy, management and marketing.

Teaching Activity

  • BHM 328 Strategic Business Sustainability (15 credit module) (MSc).
  • BHM 341 Strategic Business Sustainability (10 credit module) (MSc).
  • BHM 305 Business Ethics Responsibility & Sustainability (MBA).

I teach Strategic Business Sustainability on the MBA Business, Ethics, Responsibility and Sustainability module, and on the new MSc in Social Responsibility and Sustainability. I also teach Strategic Business Sustainability on some of the other MSc programmes in the Business School.


  • Aston Business School, Aston University, Senior Lecturer in Business Sustainability, 2011-current.  
  • Birmingham Business School, University of Birmingham, Lecturer in Marketing, 2003-2011.
  • Cranfield University, Lecturer in Marketing, 1998-2003.


  • PhD in Marketing (Cranfield), 1992.
  • BSc (Hons) Environmental Sciences (2i) (Plymouth), 1986.

Membership of Professional Bodies

  • Fellow of the Higher Education Academy.
  • Member of the British Academy of Management.
  • Member of the Academy of Management.
  • Member of the International Association of Business in Society.
  • Member of the Aston Business School Social Responsibility and Sustainability Group.
  • Member of the Sustainable Aston Working Group.


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