20092019
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Personal profile

Research Interests

  • Corporate, competitive, business and marketing strategies for ecological sustainability.
  • Theoretical, philosophical, psychological and policy developments for business sustainability.
  • Educational and practical implementation of ecological sustainability.
  • A systems/scientific approach to sustainability.
  • Sustainability issues in leadership, strategy, management and marketing.

Teaching Activity

  • BHM 328 Strategic Business Sustainability (15 credit module) (MSc).
  • BHM 341 Strategic Business Sustainability (10 credit module) (MSc).
  • BHM 305 Business Ethics Responsibility & Sustainability (MBA).

I teach Strategic Business Sustainability on the MBA Business, Ethics, Responsibility and Sustainability module, and on the new MSc in Social Responsibility and Sustainability. I also teach Strategic Business Sustainability on some of the other MSc programmes in the Business School.

Employment

  • Aston Business School, Aston University, Senior Lecturer in Business Sustainability, 2011-current.  
  • Birmingham Business School, University of Birmingham, Lecturer in Marketing, 2003-2011.
  • Cranfield University, Lecturer in Marketing, 1998-2003.

Qualifications

  • PhD in Marketing (Cranfield), 1992.
  • BSc (Hons) Environmental Sciences (2i) (Plymouth), 1986.

Membership of Professional Bodies

  • Fellow of the Higher Education Academy.
  • Member of the British Academy of Management.
  • Member of the Academy of Management.
  • Member of the International Association of Business in Society.
  • Member of the Aston Business School Social Responsibility and Sustainability Group.
  • Member of the Sustainable Aston Working Group.

Fingerprint Dive into the research topics where Helen Borland is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2009 2019

Can Business-Oriented Managers Be Effective Leaders for Corporate Sustainability? A Study of Integrative and Instrumental Logics

Joseph, J., Orlitzky, M., Gurd, B., Borland, H. M. & Lindgreen, A., 1 Feb 2019, In : Business Strategy and the Environment. 28, 2, p. 339-352 14 p.

Research output: Contribution to journalArticle

sustainability
manager
leader
industry
forestry

ECOCENTRIC BUSINESS AND MARKETING: Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision.

Borland, H. M., Lindgreen, A., Ambrosini, V. & Vanhamme, J., Apr 2019, Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation. Birkin, F. & Polesie, T. (eds.). Singapore: World Scientific, p. 27-52 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Epistemology
Sustainability
Business
Marketing
Strategy

Sustainability and Sustainable Development Strategies in the U.K. Plastic Electronics Industry

Borland, H. M., Bhatti, Y. & Lindgreen, A., 1 Jul 2019, In : Corporate Social Responsibility and Environmental Management. 26, 4, p. 805-818 14 p.

Research output: Contribution to journalArticle

plastics industry
electronics industry
development strategy
sustainable development
plastic

Business Strategies for Sustainability

Borland, H. M. (ed.), Lindgreen, A. (ed.), Maon, F. (ed.), Ambrosini, V. (ed.), Palacios Florencio, B. (ed.) & Vanhamme, J. (ed.), 30 Aug 2018, Oxon: Routledge. 424 p.

Research output: Book/ReportBook

sustainability
Business strategy
Sustainability

Creating Theory for Business Strategies for Sustainability and Climate Change: Transitional and Transformational Strategies and Ecocentric Dynamic Capabilities

Borland, H. M., Lindgreen, A., Ambrosini, V. & Vanhamme, J., 30 Aug 2018, Business Strategies for Sustainability. Borland, H., Lindgreen, A., Maon, F., Ambrosini, V., Palacios Florencio, B. & Vanhamme, J. (eds.). Oxon: Routledge, p. 65 - 80 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Activities 2009 2012

  • 2 Membership of network
  • 1 Examination

British Academy of Management (External organisation)

Helen Borland (Chair)
Sep 2011

Activity: Membership typesMembership of network

Academy of Marketing Science (USA) (External organisation)

Helen Borland (Chair)
May 2009

Activity: Membership typesMembership of network