Research Output per year
Personal profile
Research Interests
- Corporate, competitive, business and marketing strategies for ecological sustainability.
- Theoretical, philosophical, psychological and policy developments for business sustainability.
- Educational and practical implementation of ecological sustainability.
- A systems/scientific approach to sustainability.
- Sustainability issues in leadership, strategy, management and marketing.
Teaching Activity
- BHM 328 Strategic Business Sustainability (15 credit module) (MSc).
- BHM 341 Strategic Business Sustainability (10 credit module) (MSc).
- BHM 305 Business Ethics Responsibility & Sustainability (MBA).
I teach Strategic Business Sustainability on the MBA Business, Ethics, Responsibility and Sustainability module, and on the new MSc in Social Responsibility and Sustainability. I also teach Strategic Business Sustainability on some of the other MSc programmes in the Business School.
Employment
- Aston Business School, Aston University, Senior Lecturer in Business Sustainability, 2011-current.
- Birmingham Business School, University of Birmingham, Lecturer in Marketing, 2003-2011.
- Cranfield University, Lecturer in Marketing, 1998-2003.
Qualifications
- PhD in Marketing (Cranfield), 1992.
- BSc (Hons) Environmental Sciences (2i) (Plymouth), 1986.
Membership of Professional Bodies
- Fellow of the Higher Education Academy.
- Member of the British Academy of Management.
- Member of the Academy of Management.
- Member of the International Association of Business in Society.
- Member of the Aston Business School Social Responsibility and Sustainability Group.
- Member of the Sustainable Aston Working Group.
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Research Output
Seeing versus Doing: How Businesses Manage Tensions in Pursuit of Sustainability
Joseph, J., Borland, H. M., Orlitzky, M. & Lindgreen, A., 1 Jun 2020, In : Journal of Business Ethics. 164, 2, p. 349–370 22 p.Research output: Contribution to journal › Article
Open Access
File
Can Business-Oriented Managers Be Effective Leaders for Corporate Sustainability? A Study of Integrative and Instrumental Logics
Joseph, J., Orlitzky, M., Gurd, B., Borland, H. M. & Lindgreen, A., 1 Feb 2019, In : Business Strategy and the Environment. 28, 2, p. 339-352 14 p.Research output: Contribution to journal › Article
ECOCENTRIC BUSINESS AND MARKETING: Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision.
Borland, H. M., Lindgreen, A., Ambrosini, V. & Vanhamme, J., Apr 2019, Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation. Birkin, F. & Polesie, T. (eds.). Singapore: World Scientific, p. 27-52 26 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)
Sustainability and Sustainable Development Strategies in the U.K. Plastic Electronics Industry
Borland, H. M., Bhatti, Y. & Lindgreen, A., 1 Jul 2019, In : Corporate Social Responsibility and Environmental Management. 26, 4, p. 805-818 14 p.Research output: Contribution to journal › Article
Business Strategies for Sustainability
Borland, H. M. (ed.), Lindgreen, A. (ed.), Maon, F. (ed.), Ambrosini, V. (ed.), Palacios Florencio, B. (ed.) & Vanhamme, J. (ed.), 30 Aug 2018, Oxon: Routledge. 424 p.Research output: Book/Report › Book
Activities
External Examiner for PhD candidate from Judge Business School, University of Cambridge
Helen Borland (Examiner)28 Mar 2012
Activity: Examination types › Examination
British Academy of Management (External organisation)
Helen Borland (Chair)Sep 2011
Activity: Membership types › Membership of network
Academy of Marketing Science (USA) (External organisation)
Helen Borland (Chair)May 2009
Activity: Membership types › Membership of network