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Helen Borland

Dr

 https://orcid.org/0000-0002-8664-0302
    20092019

    Research output per year

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    Personal profile

    Research Interests

    • Corporate, competitive, business and marketing strategies for ecological sustainability.
    • Theoretical, philosophical, psychological and policy developments for business sustainability.
    • Educational and practical implementation of ecological sustainability.
    • A systems/scientific approach to sustainability.
    • Sustainability issues in leadership, strategy, management and marketing.

    Teaching Activity

    • BHM 328 Strategic Business Sustainability (15 credit module) (MSc).
    • BHM 341 Strategic Business Sustainability (10 credit module) (MSc).
    • BHM 305 Business Ethics Responsibility & Sustainability (MBA).

    I teach Strategic Business Sustainability on the MBA Business, Ethics, Responsibility and Sustainability module, and on the new MSc in Social Responsibility and Sustainability. I also teach Strategic Business Sustainability on some of the other MSc programmes in the Business School.

    Employment

    • Aston Business School, Aston University, Senior Lecturer in Business Sustainability, 2011-current.  
    • Birmingham Business School, University of Birmingham, Lecturer in Marketing, 2003-2011.
    • Cranfield University, Lecturer in Marketing, 1998-2003.

    Qualifications

    • PhD in Marketing (Cranfield), 1992.
    • BSc (Hons) Environmental Sciences (2i) (Plymouth), 1986.

    Membership of Professional Bodies

    • Fellow of the Higher Education Academy.
    • Member of the British Academy of Management.
    • Member of the Academy of Management.
    • Member of the International Association of Business in Society.
    • Member of the Aston Business School Social Responsibility and Sustainability Group.
    • Member of the Sustainable Aston Working Group.

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    Research Output

    Can Business-Oriented Managers Be Effective Leaders for Corporate Sustainability? A Study of Integrative and Instrumental Logics

    Joseph, J., Orlitzky, M., Gurd, B., Borland, H. M. & Lindgreen, A., 1 Feb 2019, In : Business Strategy and the Environment. 28, 2, p. 339-352 14 p.

    Research output: Contribution to journal › Article

    • ECOCENTRIC BUSINESS AND MARKETING: Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision.

    Borland, H. M., Lindgreen, A., Ambrosini, V. & Vanhamme, J., Apr 2019, Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation. Birkin, F. & Polesie, T. (eds.). Singapore: World Scientific, p. 27-52 26 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)

    • Sustainability and Sustainable Development Strategies in the U.K. Plastic Electronics Industry

    Borland, H. M., Bhatti, Y. & Lindgreen, A., 1 Jul 2019, In : Corporate Social Responsibility and Environmental Management. 26, 4, p. 805-818 14 p.

    Research output: Contribution to journal › Article

    • Business Strategies for Sustainability

    Borland, H. M. (ed.), Lindgreen, A. (ed.), Maon, F. (ed.), Ambrosini, V. (ed.), Palacios Florencio, B. (ed.) & Vanhamme, J. (ed.), 30 Aug 2018, Oxon: Routledge. 424 p.

    Research output: Book/Report › Book

    • Creating Theory for Business Strategies for Sustainability and Climate Change: Transitional and Transformational Strategies and Ecocentric Dynamic Capabilities

    Borland, H. M., Lindgreen, A., Ambrosini, V. & Vanhamme, J., 30 Aug 2018, Business Strategies for Sustainability. Borland, H., Lindgreen, A., Maon, F., Ambrosini, V., Palacios Florencio, B. & Vanhamme, J. (eds.). Oxon: Routledge, p. 65 - 80 16 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

    Activities

    • 2 Membership of network
    • 1 Examination

    External Examiner for PhD candidate from Judge Business School, University of Cambridge

    Helen Borland (Examiner)
    28 Mar 2012

    Activity: Examination types › Examination

    British Academy of Management (External organisation)

    Helen Borland (Chair)
    Sep 2011

    Activity: Membership types › Membership of network

    Academy of Marketing Science (USA) (External organisation)

    Helen Borland (Chair)
    May 2009

    Activity: Membership types › Membership of network