Personal profile
Teaching Activity
BM1117- Marketing Communications
- This first year module looks at how Marketing Communications are used by brands, and is aligned with a live client. Students are required to create a series of communications for the brand based on a given brief.
- Module Leader
BM2280- Digital Marketing
- The second year module looks at how digital marketing tools and techniques have disrupted marketing processes and communication strategies, including how brands worldwide are using these tools.
- Module Leader
BM2294- Marketing Communications
- Second year module focussing on Marketing Communications, what they are, how they are used, and how the different tools can be integrated to create a cohesive communication campaign
- Module Leader
BMM606- Integrated Communications and Digital Strategy
- Post-graduate module that looks at how Digital Marketing communication tools and techniques can be used to achieve wider business goals
- Module Leader
Research Interests
- Digital Marketing
- Marketing strategy
- Social Media
- Marketing Communications
- Social Commerce
- Branding
Education/Academic qualification
PG Cert, PGCHE, Aston University
1 Jan 2022 → 7 Dec 2022
Award Date: 7 Dec 2022
MA, Advertising Strategy & Planning, Falmouth University
1 May 2016 → 1 May 2019
Award Date: 19 Jun 2019
BA, History & Politics, Swansea University
1 Sept 2004 → 1 Jul 2007
Award Date: 1 Jul 2007
PhD, The impact of social commerce on brand perception, Aston University
1 Jan 2024 → …
External positions
Guest Lecturer, Falmouth University
20 Jul 0001