Helen Pugh
    • Aston Triangle

      B4 7ET Birmingham

      United Kingdom

    • United Kingdom

    Personal profile

    Teaching Activity

    BM1117- Marketing Communications

    • This first year module looks at how Marketing Communications are used by brands, and is aligned with a live client. Students are required to create a series of communications for the brand based on a given brief. 
    • Module Leader

    BM2280- Digital Marketing

    • The second year module looks at how digital marketing tools and techniques have disrupted marketing processes and communication strategies, including how brands worldwide are using these tools. 
    • Module Leader

    BM2294- Marketing Communications

    • Second year module focussing on Marketing Communications, what they are, how they are used, and how the different tools can be integrated to create a cohesive communication campaign
    • Module Leader

    BMM606- Integrated Communications and Digital Strategy

    • Post-graduate module that looks at how Digital Marketing communication tools and techniques can be used to achieve wider business goals
    • Module Leader

    Research Interests

    • Digital Marketing
    • Marketing strategy
    • Social Media
    • Marketing Communications
    • Social Commerce
    • Branding

    Education/Academic qualification

    PG Cert, PGCHE, Aston University

    1 Jan 20227 Dec 2022

    Award Date: 7 Dec 2022

    MA, Advertising Strategy & Planning, Falmouth University

    1 May 20161 May 2019

    Award Date: 19 Jun 2019

    BA, History & Politics, Swansea University

    1 Sept 20041 Jul 2007

    Award Date: 1 Jul 2007

    PhD, The impact of social commerce on brand perception, Aston University

    1 Jan 2024 → …

    External positions

    Guest Lecturer, Falmouth University

    20 Jul 0001