Helen Pugh

BM1117- Marketing Communications

• This first year module looks at how Marketing Communications are used by brands, and is aligned with a live client. Students are required to create a series of communications for the brand based on a given brief. 
• Module Leader

BM2280- Digital Marketing

• The second year module looks at how digital marketing tools and techniques have disrupted marketing processes and communication strategies, including how brands worldwide are using these tools. 
• Module Leader

BM2294- Marketing Communications

• Second year module focussing on Marketing Communications, what they are, how they are used, and how the different tools can be integrated to create a cohesive communication campaign
• Module Leader

BMM606- Integrated Communications and Digital Strategy

• Post-graduate module that looks at how Digital Marketing communication tools and techniques can be used to achieve wider business goals
• Module Leader

• Digital Marketing
• Marketing strategy
• Social Media
• Marketing Communications
• Social Commerce
• Branding