Helen Pugh

BM1112- Digital and Social Media Marketing

• First Year Module focussing on how Digital Marketing tools and techniques are being used by brands around the world
• Module Leader

BM2280- Digital Marketing

• Second year module looking at how Digital Marketing tools and techniques have disrupted Marketing processes and communication strategies
• Module Leader

BM2294- Marketing Communications

• Second year module focussing on Marketing Communications, what they are, how they are used, and how the different tools can be integrated to create a cohesive communication campaign
• Module Leader

BMM606- Integrated Communications and Digital Strategy

• Post-graduate module that looks at how Digital Marketing communication tools and techniques can be used to achieve wider business goals
• Module Leader

• Digital Marketing
• Marketing strategy
• Social Media
• Marketing Communications