Julius Stephan

Dr Julius Stephan

    • United Kingdom


    Research activity per year

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    Personal profile

    Contact Details

    Telephone: 0121 204 4256

    Email: j.stephan@aston.ac.uk

    Room number: ABS427

    Marketing and Strategy Department 


    Julius joined Aston Business School in September 2017 as a Lecturer in Marketing and is currently the Programme Director for the MSc Strategic Marketing course. Before his time at Aston, he was Lecturer in Marketing at the International School of Management (ISM) in Germany. Prior to that he spent 3 years at Strathclyde Business School, Glasgow (UK) where he completed his PhD studies in the area of consumption, markets and society and worked as a Tutor and Graduate Teaching Assistant in the Marketing Department.

    Julius also holds a B.A. (Hons) degree in Business and Management from Sunderland University Business School (UK) and received an MSc in International Marketing from Strathclyde University Business School. After graduating he worked several years in Marketing/Sales positions in different companies across industries (e.g. e-commerce, real estate).

    Research Interests

    Julius' current research interests can be subsumed within the following broad categories in relation to understanding consumer behaviour during and after crises situations:

    • Understanding how (temporary) poverty and other traumatic life events play a role in the lives of consumers

    • Studying consumers' narrative identity (re-)construction through a socio-psychological- cultural lens considering interconnected turning points in life (e.g. job loss and subsequent re-employment) and their impact upon (altered) consumer behaviours

    • Producing quality research surrounding consumer and household decision-making in order to show implications for private business practices and policy-makers to increase consumer wellbeing

    Membership of Professional Bodies

    Senior Fellow of Advance HE (SFHEA)


    • PhD in Marketing, University of Strathclyde
    • Master of Science (with distinction) in Marketing, University of Strathclyde
    • BA (Hons) in Business & Management, University of Sunderland
    • Postgraduate Certificate (PgCert) in Research Methods for Business and Management, University of Strathclyde
    • Postgraduate Certificate (PgCert) in Learning and Teaching at University Level, Aston University



    • 2017– Date: Lecturer in Marketing, Aston Business School, Aston University.
    • 2020 - Date: Visiting Lecturer in Marketing, Hamburg School of Business Administration (HSBA)
    • 2016-2017: Lecturer in Marketing, International School of Management (ISM), Campus Hamburg.
    • 2013 – 2016: Graduate Teaching Assistant and Tutor in Marketing, Strathclyde Business School, Strathclyde University.


    • 2016-2017: Digital Marketing Manager, Groth and Schneider
    • 2011-2013: International Business Development Manager, Clavis International GmbH
    • 2011-2011: Sales Manager, Groupon Germany
    • 2008-2009: Marketing & Sales Manager, International Sport Consulting Gmbh
    • 2006-2006: Marketing Assistant, German Tennis Federation (DTB)

    Teaching Activity

    Within the department Julius has been module leader for Introduction to Marketing (BM1155 – until 2018), International Marketing (BM3339 – Final year UG), and Consumer Behaviour (BMM641 – MSc level).

    Management Role

    Programme Director for MSc Strategic Marketing Management 

    PhD Supervision

    I am interested in supervising PhD research that broadly falls at the intersection of Consumer Culture Theory (CCT) and Transformative Consumer Research (TCR).


    • H Social Sciences (General)
    • Marketing
    • Consumer Behaviour
    • CCT
    • Transformative Consumer Research


    Dive into the research topics where Julius Stephan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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