Kamil Wyczynski

Kamil Wyczynski


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    Personal profile


    I joined Aston Business School as a Teaching Fellow in Marketing. Previously, I worked for 5 years as Lecturer in Marketing at Oxford Brookes University. I am in the final stages of completing my PhD in Marketing touching upon the areas of Consumer Behaviour, Retromarketing and Digitalisation of Consumption.


    PhD in Marketing, Oxford Brookes University

    MA (1st Class) in Management and Business Communication, Poznan University of Economics

    Research Interests

    2021 – Present: Teaching Fellow in Marketing, Aston University;

    2016 – 2021: Lecturer in Marketing, Oxford Brookes University

    2014 – Present: Visiting Lecturer in Marketing, Université du Littoral-Côte-d'Opale (France)

    2013 – 2015: Lecturer in Marketing, L'Université Catholique de Lille (France)

    Teaching Activity

    BMK445 Digital Marketing

    BMC108 Digital Marketing Skills

    BMM693 International Marketing

    BMM693J International Marketing

    Research Interests

    My research is concerned with conceptualisation of retro consumption and the role it plays for consumers. By following a phenomenological method, it attempts to gain an understanding of the meanings carried by retro products and explores consumer behaviour in the context of retro consumption in the gaming industry.

    Additionally, my interests cover digital marketing and brand management.

    Management Role

    Programme Director: Digital Marketing Degree Apprenticeship (DMDA)


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