Personal profile
Contact Details
Email: [email protected]
Biography
Kristina joined the Marketing & Strategy Department at Aston Business School as a Lecturer in August 2019. Before then, she worked as a Lecturer at the University of Southampton, where she served as Course Director of the BSc Marketing delivered at Singapore Institute of Management (SIM).
Research Interests
Kristina's research interests are predominantly in the areas of marketing analytics pertaining to consumer behaviour, putting market research methodology into practise, and using experimental designs for marketing insights.
Teaching Activity
Kristina has teaching experience in the UK, but also Germany, France, and Singapore. She mainly teaches marketing and digital analytics related subjects, as well as innovation and new product and services development and general marketing courses and she has taught at BSc, MSc, MBA, and PhD level.
Education/Academic qualification
PG Cert, Aston University
Award Date: 8 Dec 2015
FHEA, Higher Education Academy
Award Date: 8 Dec 2015
PhD, WHU – Otto Beisheim School of Management
Award Date: 4 Feb 2014
MSc, Universität Mannheim
Award Date: 3 Dec 2008
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
Fingerprint
- 1 Similar Profiles
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Customer Decision Journey: A Regulatory Focus Perspective
Naz, F., Farrell, A., Schmidt, K. & Jaakkola, M., 4 Dec 2019, Australia New Zealand Marketing Academy Conference (ANZMAC).Research output: Chapter in Book/Published conference output › Conference publication
Open AccessFile97 Downloads (Pure) -
Training Interventions to Increase Innovation and Productivity in Age-Diverse Teams
Küper, K., Rivkin, W. & Schmidt, K.-H., 2017, Advances in Ergonomic Design of Systems, Products and Processes: Proceedings of the Annual Meeting of GfA 2016. Schlick, C. M., Duckwitz, S., Flemisch, F., Frenz, M., Kuz, S., Mertens, A. & Mütze-Niewöhner, S. (eds.). Berlin, Heidelberg: Springer, p. 115-124 10 p.Research output: Chapter in Book/Published conference output › Chapter
Activities
- 1 Participation in conference
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Birmingham University L&T Conference
Tabrizi, W. (Invited speaker), Farrell, A. (Speaker), Ackfeldt, A. (Participant) & Schmidt, K. (Participant)
11 Sept 2024Activity: Participating in or organising an event types › Participation in conference