Photo of Leslie de Chernatony

Leslie de Chernatony

    20092018

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    • 2016

      My Brand? Your Brand? Or Our Brand? Integrating Front-Line Employees Post an Acquisition

      Glanfield, K., De Chernatony, L. & Suvatjis, Y., 28 Jun 2016, Rediscovering the Essentiality of Marketing. : Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Petruzzellis, L. & Winer, R. (eds.). p. 663-675 Chapter 126. (Rediscovering the Essentiality of Marketing).

      Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

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