Research Output

Research Output per year

2009 2018

• 25 Article
• 4 Paper
• 2 Special issue
• 1 Other chapter contribution

Research Output per year

Research Output per year

Search results

• 2016

  My Brand? Your Brand? Or Our Brand? Integrating Front-Line Employees Post an Acquisition

  Glanfield, K., De Chernatony, L. & Suvatjis, Y., 28 Jun 2016, Rediscovering the Essentiality of Marketing. : Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Petruzzellis, L. & Winer, R. (eds.). p. 663-675 Chapter 126. (Rediscovering the Essentiality of Marketing).

  Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution

  • Frontline Employees
  • Employees
  • Corporate Brand
  • Corporate Branding
  • Brand Community