Glanfield, K.,
De Chernatony, L. & Suvatjis, Y.,
28 Jun 2016,
Rediscovering the Essentiality of Marketing. : Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Petruzzellis, L. & Winer, R. (eds.).
p. 663-675 Chapter 126. (Rediscovering the Essentiality of Marketing).
Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution