Personal profile
Contact Details
Email: [email protected]
Telephone: 44+ (0) 121 204 3742
Teaching Activity
BMC 207 - Digital marketing / Marketing Communications
BM 2209 - Sport Marketing
BMC 212 - Digital marketing / Content Marketing
Biography
Michael started his career at P&G and L’Oreal before moving to the C-suite of Nestle and Müller. Most recently as the former chief marketing director and strategy director for Müller, Michael led ground-breaking brand building delivering record results along with awards (The Grocer's brand of the year 2014, Marketing Week award 2021). Michael is now the managing director of Sport&Brands a strategy consultancy in sport, activity and healthy lifestyle, a company he co-founded. Michael is passionate about the impact of sport on society both as a qualified athletics coach and as a trustee of the Women’s Sport Trust (2017-2022) and of Take Her Lead (Since 2022).
Michael is a fellow of the Marketing Society, a fellow of the Marketing academy and a teaching fellow in marketing and strategy at Aston University.
Research Interests
Michael is an ExecPhD candidate at Universite Paris Dauphine-PSL. His work focuses on marketing especially on the concept of Brand Purpose.
Education/Academic qualification
Essec Business School
1995 → 1998
University Paris Dauphine - PSL
Oct 2022 → …
External positions
Trustee of Take Her Lead, Charity
1 Aug 2022 → …
Managing Director, Sport&Brands
Jan 2022 → …
Chief Marketing Officer, Müller
Apr 2012 → Jan 2022
Marketing Director, Nestle
Nov 2007 → Apr 2012
Procter&Gamble
Mar 2001 → Nov 2007
L'Oreal
Sept 1999 → Feb 2001
Procter&Gamble
Jul 1998 → Jul 1999
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