Neil Shepherd
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Chapter (peer-reviewed)

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  • Chapter (peer-reviewed)

    Strategic marketing and e-business

    Rudd, J. M., Shepherd, N. & Lee, N., 31 Dec 2014, Handbook of strategic e-business management. Martínez-López, F. J. (ed.). Berlin (DE): Springer, p. 309-324 16 p. (Progress in IS).

    Research output: Chapter in Book/Published conference outputChapter (peer-reviewed)peer-review

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