Neil Shepherd

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Neil Shepherd, Dr

 https://orcid.org/0000-0002-8020-0293
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    • 4 Abstract
    • 3 Article
    • 1 Entry for encyclopedia/dictionary
    • 1 Chapter (peer-reviewed)
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    • Chapter (peer-reviewed)

      Strategic marketing and e-business

      Rudd, J. M., Shepherd, N. & Lee, N., 31 Dec 2014, Handbook of strategic e-business management. Martínez-López, F. J. (ed.). Berlin (DE): Springer, p. 309-324 16 p. (Progress in IS).

      Research output: Chapter in Book/Published conference output › Chapter (peer-reviewed) › peer-review

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