Research output per year
Research output per year
Personal profile
Contact Details
Email: [email protected]
Biography
Dr Reza Marvi (PhD, MSc, BSc) is a lecturer in Marketing and Strategy at Aston Business School. He is also the PhD lead of the Marketing and Strategy department. Prior to joining Aston Business School, he was an associate lecturer in Marketing and Branding at the Middlesex Business School in London, UK. In addition, Reza has several years of experience conducting marketing consultancy projects in the UK and Iran.
Research Interests
The primary focus of Reza's research has been on consumer behaviour from a multidisciplinary perspective, with a particular emphasis on customer engagement and the customer experience in the service context. His academic articles have appeared in the British Journal of Management, the Journal of Business Research, the European Journal of Marketing, and the International Journal of Contemporary Hospitality Management as well as other academic journals and books.
You can click here to view his complete list of publications.
Education/Academic qualification
PhD, Phd in Marketing
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the Present
Marvi, R., Foroudi, P. & Jerez, M. J., 5 Aug 2024, (E-pub ahead of print) In: Corporate Reputation Review.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Customer Experience A Critical Review and Research Agenda
Marvi, R., Zha, D. & Foroudi, P., 5 Mar 2024, Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. Rahman, N. A. A., Melawar, T. C., Foroudi, P. & Gupta, S. (eds.). p. 42-54 13 p.Research output: Chapter in Book/Published conference output › Chapter
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Digital transformation: A multidisciplinary perspective and future research agenda
Paul, J., Ueno, A., Dennis, C., Alamanos, E., Curtis, L., Foroudi, P., Kacprzak, A., Kunz, W. H., Liu, J., Marvi, R., Nair, S. L. S., Ozdemir, O., Pantano, E., Papadopoulos, T., Petit, O., Tyagi, S. & Wirtz, J., Mar 2024, In: International Journal of Consumer Studies. 48, 2, 28 p., e13015.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework
Marvi, R., 27 Jul 2024, In: Industrial Marketing Management. 120, p. 247-272 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Experience-Dominant Logic: Laying the Groundwork for an Experience-Dominant View of Firm Practices in the Marketplace
Zha, D., Foroudi, P. & Marvi, R., 10 Sept 2024, In: Qualitative Market Research. 27, 4, p. 650-681 32 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile
Activities
- 1 Editorial activity
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International Journal of Contemporary Hospitality Management (Journal)
Foroudi, P. (Editor), Bagozzi, R. (Editor), Marvi, R. (Editor) & Kooli, K. (Editor)
2023Activity: Peer-review and editorial work types › Editorial activity