Research output per year
Research output per year
Personal profile
Contact Details
Email: [email protected]
Biography
Dr Reza Marvi (PhD, MSc, BSc) is a lecturer (Assistant Professor) in Marketing and Entrepreneurship at Aston Business School and the Online MBA Programme Director at Aston University. Prior to joining Aston, he was an Associate Lecturer in Marketing and Branding at Middlesex Business School in London, UK. He also has several years of experience delivering marketing consultancy projects and Knowledge Transfer Partnerships (KTPs) in the UK. Reza’s research focuses on consumer behaviour from a multidisciplinary perspective, particularly on customer engagement and the customer experience. His work has been published in leading journals, including the British Journal of Management, Journal of Business Research, European Journal of Marketing, and International Journal of Contemporary Hospitality Management, among others.
Research Interests
Education/Academic qualification
PhD, Phd in Marketing
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Insights and future directions in service design: a global perspective
Marvi, R., Foroudi, P. & Mahavarpour, N., 7 Jan 2026, (E-pub ahead of print) In: International Marketing Review. p. 1-35 35 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
AI sensation and engagement: Unpacking the sensory experience in human-AI interaction
Foroudi, P., Marvi, R. & Zha, D., Oct 2025, In: International Journal of Information Management. 84, 11 p., 102918.Research output: Contribution to journal › Article › peer-review
Open AccessFile4 Citations (SciVal)9 Downloads (Pure) -
Dynamics of user engagement: AI mastery goal and the paradox mindset in AI–employee collaboration
Marvi, R., Foroudi, P. & AmirDadbar, N., Aug 2025, In: International Journal of Information Management. 83, 27 p., 102908.Research output: Contribution to journal › Article › peer-review
Open AccessFile6 Citations (SciVal)20 Downloads (Pure) -
Enhancing Customer Engagement Through Artificial Intelligence Authenticity
Foroudi, P., Robson, M. J., Marvi, R. & Spyropoulou, S., 28 Sept 2025, (E-pub ahead of print) In: Journal of Product Innovation management. 43, 1, p. 76-98 23 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (SciVal)3 Downloads (Pure) -
Immersive currents and futures: mapping the metaverse in contemporary hospitality and tourism research
Foroudi, P., Marvi, R. & Zha, D., 4 Dec 2025, (E-pub ahead of print) In: International Journal of Contemporary Hospitality Management. p. 1-24 24 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)
Activities
- 1 Editorial activity
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International Journal of Contemporary Hospitality Management (Journal)
Foroudi, P. (Editor), Bagozzi, R. (Editor), Marvi, R. (Editor) & Kooli, K. (Editor)
2023Activity: Peer-review and editorial work types › Editorial activity