Research output per year
Research output per year
Personal profile
Contact Details
Email: [email protected]
Biography
Dr Reza Marvi (PhD, SFHEA) is a senior lecturer (Associate Professor) in Marketing. He is also Online MBA Programme Director at Aston Business School. Prior to joining Aston, he was an Associate Lecturer in Marketing and Branding at Middlesex Business School in London, UK. Reza also has several years of experience delivering marketing consultancy projects and Knowledge Transfer Partnerships (KTPs) projects in the UK. Reza’s research focuses on consumer behaviour from a multidisciplinary perspective, particularly on customer engagement and the customer experience. His work has been published in leading journals, including the British Journal of Management, Journal of Business Research, European Journal of Marketing, and International Journal of Contemporary Hospitality Management, among others.
Research Interests
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Dr Marvi's research focuses on you can click here to view his complete list of publications.
Education/Academic qualification
PhD, Phd in Marketing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 5 Gender Equality -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Insights and future directions in service design: a global perspective
Marvi, R., Foroudi, P. & Mahavarpour, N., 7 Jan 2026, (E-pub ahead of print) In: International Marketing Review. p. 1-35 35 p.Research output: Contribution to journal › Review article › peer-review
Open AccessFile -
AI sensation and engagement: Unpacking the sensory experience in human-AI interaction
Foroudi, P., Marvi, R. & Zha, D., Oct 2025, In: International Journal of Information Management. 84, 11 p., 102918.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Dynamics of user engagement: AI mastery goal and the paradox mindset in AI–employee collaboration
Marvi, R., Foroudi, P. & AmirDadbar, N., Aug 2025, In: International Journal of Information Management. 83, 27 p., 102908.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Enhancing Customer Engagement Through Artificial Intelligence Authenticity
Foroudi, P., Robson, M. J., Marvi, R. & Spyropoulou, S., 28 Sept 2025, (E-pub ahead of print) In: Journal of Product Innovation management. 43, 1, p. 76-98 23 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Immersive currents and futures: mapping the metaverse in contemporary hospitality and tourism research
Foroudi, P., Marvi, R. & Zha, D., 4 Dec 2025, (E-pub ahead of print) In: International Journal of Contemporary Hospitality Management. p. 1-24 24 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile
Activities
- 1 Editorial activity
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International Journal of Contemporary Hospitality Management (Journal)
Foroudi, P. (Editor), Bagozzi, R. (Editor), Marvi, R. (Editor) & Kooli, K. (Editor)
2023Activity: Peer-review and editorial work types › Editorial activity