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Ronan Jouan De Kervenoael

Dr

    19972017
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    Research Output 1997 2017

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    Conference contribution
    2001

    Multi-level governance in tourism policy, the case of Brittany (France) and South West England (UK): a discriminant analysis of fiscal federalism attributes

    De Kervenoael, R., 2001, 2001 Business and Economics Society international conference : proceedings: global business and economics review, anthology 2001. Worcester, MA (US): BESI

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    2004

    Transaction in transition: changing household composition and the dynamics of grocery consumption

    Eccles, S., Perez Del Aguila, R., Clarke, I., Jackson, P., Hallsworth, A. & De Kervenoael, R., 2004, Virtue in marketing: proceedings of Academy of Marketing Annual Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    2005

    Internet vs store-based grocery shopping: why value added needs to be measured differently

    Soopramanien, D., Elms, J. & De Kervenoael, R., 2005, Proceedings of 12th International Conference by the European Institute of Retailing and Services Studies on Recent Advances in Retailing and Services Science. Timmermans, H. J. P. (ed.).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    2006

    Faces of pricing and profit planning in innovation at the doorstep of the EU: government pricing policy in the pharmaceutical sector in Turkey

    De Kervenoael, R., 2006, Proceedings Global Business and Technology Association (GBATA).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Innovation
    Pharmaceuticals
    Pricing
    Pricing policy
    Planning

    ICT and internet use at the household levels: a melting pot of sub-optimum decision making in the case of E-Grocery shopping

    De Kervenoael, R., Elms, J., Soopramanien, D. & Hallsworth, A., 2006, Proceedings of Academy of Marketing Annual Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Internet use
    Household
    Shopping
    Decision making
    Grocery

    Local geographies and online grocery shopping retail channel choice impact at household level

    De Kervenoael, R., Elms, J., Soopramanien, D. & Hallsworth, A., 2006, Proceedings EIRASS.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    2007

    Anticipating e-grocery pre-purchase practices: contrasting trajectories in households organisation

    De Kervenoael, R., Elms, J., Soopramanien, D., Aykaç, D. S. Ö. & Hallsworth, A., 2007, EIRASS Conference Proceedings. 2007. Timmermans, H. J. P. (ed.).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Its in her eyes? A barometer for EU accession through female perceptions of role portrayals in advertising: a cross-cultural study of Ukraine and Turkey?

    De Kervenoael, R. & Aykaç, D. S. Ö., 2007, Flexible marketing in an unpredictable world: Proceedings of 36th European Marketing Academy annual conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Ukraine
    cultural studies
    Turkey
    EU
    gender role

    It's in his eyes? The negotiation and interpretation of masculinity using the Dolce et Gabbana's 2005 Print advertising campaign

    Elms, J., Dumphy, C., De Kervenoael, R. & Aykaç, D. S. Ö., 2007, 4th workshop of interpretative consumer research proceedings.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    advertising campaign
    masculinity
    interpretation
    campaign
    consumer research
    2008

    Categorizing 'intention to use' e-government services through mobile phone: the importance of front loading activities

    De Kervenoael, R., Aykaç, D. S. Ö., Eryarsoy, E. & Kasap, N., 2008, CONF-IRM 2008 Proceedings. p. Paper 14

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Mobile phones
    Gears
    Information systems
    Decision making
    2009

    Fairness in open book strategy and 'the strength of the weak ties' as a source of competitive advantage

    De Kervenoael, R. & Nilsson, U., 2009, Proceedings of the 38th European Marketing Academy Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    2010

    'An understanding of consumers' everyday shopping practices as a form and expression of cultural resistance

    Elms, J., De Kervenoael, R., Canning, C. & Hallsworth, A., 2010, Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey. Timmermanns, H. (ed.). European Institute of Retailing and Services Studies

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    CD

    Moving towards premium e-grocery management: multi-products sourcing capacity logistic and geodemographic marketing in emerging markets

    De Kervenoael, R. & Bozkaya, B., 2010, Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey. Timmermanns, H. (ed.). European Institute of Retailing and Services Studies

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Marketing
    Sourcing
    Emerging markets
    Logistics
    Premium
    2011

    Championing the co-production and co-creation of value: the Turkish case of Yemeksepeti.com

    Jouan De Kervenoael, R., 2011, Innovations: Technology, Governance, Globalization. p. 71-75 5 p. (Innovations).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution