Personal profile
Contact Details
Telephone: 44(0) 121 204 3051
Email: [email protected]
Biography
Professor Tim Baines specialises in the realisation of competitive manufacturing operations. He works extensively across the disciplines of management and engineering, is highly active in postgraduate and executive teaching and supervision, has a strong track record of raising research funding, and has consistently published his work in the leading journals of his field. He has experience of a wide range of industrial engineering, technology management, and manufacturing management disciplines, and works with the leading companies in his field including Rolls-Royce, Caterpillar, Alstom, MAN and Xerox. His career started with a technician apprenticeship, and has progressed through a variety of industrial and academic positions, including that of Visiting Scholar within the Centre for Technology, Policy and Industrial Development at the Massachusetts Institute of Technology. He holds a variety of positions, including membership of EPSRC College of Peers, a Fellow of both the Institution of Mechanical Engineers, and Institution of Engineers and Technologists, and is a Chartered Engineer.
Research Interests
Operations strategy formulation
Product-Service Systems and the servitization of manufacturing
Industrial and competitive strategy for services
Servitization and Product-Service Systems
Strategy for industrial operations
Teaching Activity
BNM879, Operations Management
BNM899, Operations Management
MBAPROJ, Project Part B
Employment
Academic
Founder and Director, Advanced Services Group, Aston Business School (2015 - Present)
Head of Department, Operations and Information Management, Aston Business School (2013-2015)
Professor of Operations Strategy, Aston Business School. (2011 - Present)
Technical Director, Boeing IVHM Centre, Cranfield University (2009 – 2011)
Co-lead EPSRC Innovative Manufacturing Research Centre, Cranfield (2006 - 2011)
Professor of Strategic Manufacture, Cranfield University. (2005 - 2011)
Senior Lecturer and Head of Group, Cranfield University. (1998 - 2005)
Research Manager, Staffordshire University (1997 - 1998)
Post-doc International Scholar, Massachusetts Institute of Technology, USA (1996 - 1997)
Post-doc International Scholar, Auburn University, USA (1997 - 1998)
Senior Lecturer, School of Engineering, North Staffordshire Polytechnic.(1989 - 1996)
Industrial
Production Engineer, GEC Turbine Generators, Stafford, UK. (1987 - 1989)
Graduate Engineer, Baker Perkins, Peterborough. (1985 - 1987)
Process Engineer, Campden Food Preservation Research Association. (1984 - 1985)
Technical Apprentice, A.L.Dunn & Co, Nuneaton, Warwickshire. (1983 - 1984)
Technical Apprentice, Manor Bakeries, Wythenshawe, Manchester. (1982 - 1983)
Qualifications
Ph D, Cranfield University, 1994. Subject: Manufacturing Strategy Formulation
MSc, Cranfield University, 1987. Subject: Manufacturing Systems Engineering
HND, CNAA, 1984. Subject: Mechanical engineering as part of technician apprenticeship
Membership of Professional Bodies
Fellow, Institution of Engineers and Technologists
Fellow, Institution of Mechanical Engineers.
Fellow, Academy of Social Sciences
Fellow, Higher Education Academy
Aston 50th Anniversary Professor of Operations Strategy
Board Member of the Through-Life Engineering Services Council
Advisor West Midlands Regional Industrial Strategy
Strategic Advisory Board of the Leasing and Finance Association
Administrative Roles
Member, Aston University Senate, University
Funding Applications and Awards
|
2022 |
2025 |
Understanding how servitization can impact UK economic productivity and environmental performance
|
ESRC
|
PI |
£1,849,275 |
|
2020 |
2022 |
Digital Servitization Demonstrator: From Sensor to Service to Business Success. Industry lead BAXI |
Innovate UK |
PI |
£1,692,640 |
|
2019 |
2021 |
New Food Innovations: Next Generation Rice Milling. Industry lead Koolmill Systems. |
Innovate UK/ BBSRC |
Co-I |
£2,000,020 |
|
2018 |
2022 |
Digitally Enhanced Advanced Services NetworkPlus to developing an interdisciplinary research community (Industry commitment £1.6M). |
EPSRC |
Co-I |
£1,116,752
|
|
2018 |
2021 |
Pathways towards Servitization: A trans-national study of Organisational Transformation. |
ESRC,
|
Co-I |
£255,200 |
|
2019 |
2021 |
Advanced Services Growth: Developing Innovative Strategies for improved growth in manufacturing |
ERDF/ MHCLG |
PI |
£1,403,847 |
|
2019 |
2021 |
Advanced Services Growth: Developing Strategies for improved growth in manufacturing SMEs |
ERDF/ MHCLG |
PI |
£1,446,400 |
|
2016 |
2019 |
CircEuit: European Training Network |
EU |
CI |
£2,996,732 |
|
2013 |
2018 |
Transforming the adoption of Product-Service Systems through innovations in applied gaming technology |
EPSRC |
PI |
£1.522,601 |
|
2010 |
2010 |
Global Network Award with Caterpillar, USA. |
RAE |
PI |
27,000 |
|
2009 |
2014 |
Mapping High Value IVHM |
IMRC / EPSRC |
PI |
420,000 |
|
2007 |
2011 |
Service Delivery System design |
IMRC / EPSRC |
PI |
£520,000 |
|
2006 |
2011 |
IMRC Continuation Funding/ Product-Service Systems theme |
EPSRC |
Lead/ Co-I |
£4.600,000 |
|
2009 |
2014 |
The Cranfield Boeing Integrated Vehicle Health Management Centre |
EEDA
Industry |
Lead/ Co-I |
£3,500,000
£5,000,000 |
|
2005 |
2008 |
People: Modelling their behaviour in manufacturing environments |
EPSRC Ford |
PI |
£180,000 £195,000 |
|
2005
|
2008 |
Human Performance Modelling Network |
EPSRC |
PI |
£80,000 |
|
2005
|
2008 |
Strategically positioning the boundary between internal and external operations |
EPSRC Industry |
PI |
106,000 £60,000 |
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 3 Good Health and Well-being
-
SDG 4 Quality Education
-
SDG 8 Decent Work and Economic Growth
-
SDG 9 Industry, Innovation, and Infrastructure
-
SDG 12 Responsible Consumption and Production
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Research output
-
A Data-Driven Servitization Intensity Typology for UK Manufacturing: Clusters, Stage-Specific Enablers and Predictive Modelling
Fouad , S., Ramachandran Menon, R., Adem, A., Baines, T., Z. Bigdeli, P. A., Schroeder, A., Driffield, N., Battisti, G. & Abdelhameed, A., 17 Feb 2026, (Accepted/In press) Proceedings: The Spring Servitization Conference 18 - 20 May 2026 | Bochum | Germany: Servitization as a Multilevel Transformation: Business Models, People, Organisations, and Ecosystems. Bigdeli, A. Z., Baines, T., Poeppelbuss, J., Ramachandran, R., Rathi, D. & Knapp, T. U. (eds.). Aston University, p. 3Research output: Chapter in Book/Published conference output › Conference publication
Open AccessFile -
A Data-Drive Servitization Intensity Typology for UK Manufacturing: Clusters and Stage-Specific Enablers
Ramachandran Menon, R., Fouad , S., Adem, A., Baines, T., Bigdeli, A., Schroeder, A. & Abdelhameed, A., May 2026, (Accepted/In press) Proceedings from EurOMA 2026. 7 p.Research output: Chapter in Book/Published conference output › Conference publication
-
Development of a Universal Approach for Measuring Servitization
Baines, T., Ramachandran Menon, R., Z. Bigdeli, P. A., Schroeder, A., Adem, A., Rathi, D., Rapaccini, M. & Raddats, C., 20 Apr 2026, (E-pub ahead of print) In: Production Planning and Control. 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Downloads (Pure) -
Servitization Strategy: Delivering Customer-Centric Outcomes Through Business Model Innovation
Baines, T., Z. Bigdeli, P. A. & Kapoor, K., 11 Feb 2024, Palgrave Macmillan. 227 p.Research output: Book/Report › Book
-
Unpacking the Triple Nexus: Environmental Performance, Economic Performance and Servitization – A Systematic Review and Theoretical Reflections
Ramachandran Menon, R., Bigdeli, A., Adem, A., Schroeder, A., Awais, M., Baines, T., Battisti, G., Driffield, N., Fouad , S. & Röder, M., 10 Jun 2024, In: Journal of Cleaner Production. 457, 13 p., 142459.Research output: Contribution to journal › Review article › peer-review
Open AccessFile15 Link opens in a new tab Citations (SciVal)30 Downloads (Pure)
Datasets
-
Network positioning and risk perception in servitization: evidence from the UK road transport industry
Ziaee Bigdeli, A. (Creator), Bustinza, O. F. (Creator), Vendrell-Herrero, F. (Creator) & Baines, T. (Creator), Aston Data Explorer, 10 Jul 2017
DOI: 10.17036/researchdata.aston.ac.uk.00000257, https://www.tandfonline.com/doi/abs/10.1080/00207543.2017.1341063
Dataset
-
Servitization Portfolio and Firm-Level Perceptions of Service Delivery Enablers and Constraints
Baines, T. (Creator), Adem, A. (Creator), Z. Bigdeli, P. A. (Contributor), Driffield, N. (Contributor), Schroeder, A. (Contributor), Battisti, G. (Contributor), Fouad , S. (Contributor), Röder, M. (Contributor), Ramachandran Menon, R. (Contributor), Holmes, G. (Contributor) & Rathi, D. (Contributor), UK Data Service, 21 Apr 2026
DOI: 10.5255/UKDA-SN-858320, https://reshare.ukdataservice.ac.uk/858320/
Dataset
Prizes
Activities
-
Servitization Live
Baines, T. (Chair) & Andrews, D. (Member of programme committee)
4 Oct 2021Activity: Participating in or organising an event types › Participation in conference
-
World Servitization Convention
Baines, T. (Chair) & Andrews, D. (Member of programme committee)
14 Sept 2020Activity: Participating in or organising an event types › Participation in conference
-
Advanced Services Roundtable
Baines, T. (Organiser) & Andrews, D. (Organiser)
18 Oct 2017Activity: Participating in or organising an event types › Organising a conference, workshop, seminar or course
-
DHL Engineering and Manufacturing Conference
Andrews, D. (Organiser) & Baines, T. (Organiser)
9 Oct 2017 → 11 Oct 2017Activity: Participating in or organising an event types › Organising a conference, workshop, seminar or course
-
Advanced Services Partnership Roundtables
Baines, T. (Chair)
12 Oct 2015 → …Activity: Participating in or organising an event types › Participation in conference