Personal profile
Biography
Viktor Pekar is a Senior Lecturer at the Aston Business School, teaching and supervising student research projects on Business Analytics and related subjects, such as artificial intelligence, machine learning, statistical modelling, unstructured data analysis. He holds a PhD in Computational Linguistics, and previously worked as a post-doctoral researcher and a teaching fellow at the universities of Karlsruhe, Wolverhampton, and Birmingham, specialising in artificial intelligence, machine learning, natural language processing, and computational social science. He has over 40 publications at major conferences and journals on AI and NLP, and acts as a journal reviewer and programme committee member in these fields. He has a experience working in NLP/text analytics and machine learning in industry: as a Language Engineer at Oxford University Press, as a Chief NLP Engineer at two start-up companies, Market Sentinel and Knowsis.
Contact Details
Telephone: 0121 204 3488
Email: [email protected]
Research Interests
- Predictive Modelling
- Machine Learning
- Natural Language Processing
- Computational Social Sciences
- Social media analysis
Teaching Activity
Module developer and module leader:
- Machine Learning for Business Analytics (MSc Business Analytics, BNM872, BNM832, and BNK432)
- Programming for Data Analytics (BSc and MSc Business Analytics, BNM864, BNK464, BN2212)
- Research Design and Practice (MSc Business Analytics, BNM867)
- Dissertation Induction (Online MSc Business Analytics, BDK404)
Teaching assistant on different modules on the UG and PG programmes (Introduction to Business Analytics; Software for Business Analytics; Enterprise, Innovation and New Technology, Crisis Management Analytics, HR Analytics)
Supervision of two DBA dissertations
Administrative Roles
- Programme Director on MSc Business Analytics (full-time), Business School, Aston University, since 2022
- Programme Director on MSc Business Analytics (online), Business School, Aston University, 2020-2022
Employment
2024-Present: Senior Lecturer, Operations and Information Management, Aston Business School, Aston University, Birmingham
2018-2024: Lecturer, Operations and Information Management, Aston Business School, Aston University, Birmingham
2015-2018: Research & Teaching Fellow, Finance Department, Business School, University of Birmingham, Birmingham
2013-2015: Research Fellow, School of Computer Science, University of Birmingham, Birmingham
2012-2013: Chief NLP Engineer, Knowsis Ltd, London
2010-2012: Chief NLP Engineer, Market Sentinel Ltd. London
2008-2010: Language Data Engineer, Academic Division, Oxford University Press, Oxford
2003-2008: Post-Doctoral Researcher. Computational Linguistics Group, School of Humanities, Languages and Social Sciences, University of Wolverhampton
2001-2002: Visiting researcher. Institute of Applied Informatics and Formal Description Methods (AIFB), University of Karlsruhe
Qualifications
Post-graduate certificate in Learning and Teaching in Higher Education (Distinction), 2019, Aston University, UK.
PhD, Computational Linguistics, 2000, Bashkir State University, Russia.
MA Applied Linguistics, 1997, Bashkir State University, Russia.
PhD Supervision
June 2008 – July 2012: Co-supervisor of Naveed Afzal’s PhD dissertation “Relations Extraction for an E-Learning system in a Biomedical Domain” (main supervisor: R. Mitkov), University of Wolverhampton.
July 2021 – present: Main supervisor of Sven Hirsekorn’s DBA dissertation “Unsupervised machine learning methods in internal audit applications”, Aston University.
Oct 2022 - present: Main supervisor of Renis Onguka’s DBA dissertation “Barriers to Innovation Adoption in Internal Audit: the Case of Big Data Analytics”. Aston University.
June 2023 – present: Co-supervisor of Bakhyt Bakiyev’s PhD dissertation “Extrinsic Plagiarism Detection for the Kazakh Language” (main supervisor: V. Kovatchev), Aston University and University of Birmingham.
Membership of Professional Bodies
2024-present: Senior Fellow of Advance HE, fellowship reference number: PR294569
External Connections and Partnerships
Academic Supervisor, Knowledge Transfer Partnership, Aston University & Butlers Farmhouse Cheeses, 2022-present.
Awards
Maxwell Fry Fellowship, Business School, University of Birmingham, 2016.
Medici Fellowship, Business School, University of Birmingham, 2005.
EU INTAS Young Scientists Scholarship, 2002.
Deutsche Akademische Austauschdienst (DAAD), 2001.
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Explainable text-based features in predictive models of crowdfunding campaigns
Pekar, V., Candi, M., Beltagui, A., Stylos, N. & Liu, W., 12 Jan 2024, (E-pub ahead of print) In: Annals of Operations Research.Research output: Contribution to journal › Article › peer-review
Open AccessFile24 Link opens in a new tab Citations (SciVal)38 Downloads (Pure) -
Voting intentions on social media and political opinion polls
Pekar, V., Najafi, H., Binner, J. M., Swanson, R., Rickard, C. & Fry, J., 26 Nov 2021, (E-pub ahead of print) In: Government Information Quarterly. 101658.Research output: Contribution to journal › Article › peer-review
Open Access9 Link opens in a new tab Citations (Scopus) -
Early detection of heterogeneous disaster events using social media
Pekar, V., Binner, J., Najafi, H., Hale, C. & Schmidt, V., 1 Jan 2020, In: Journal of the Association for Information Science and Technology. 71, 1, p. 43-54 12 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile41 Link opens in a new tab Citations (Scopus)98 Downloads (Pure) -
Purchase Intentions on Social Media as Predictors of Consumer Spending
Pekar, V., 8 Jun 2020, Proceedings of the Fourteenth International AAAI Conference on Web and Social Media. AAAI, Vol. 14. 12 p. (Proceedings of the International AAAI Conference on Web and Social Media; vol. 14).Research output: Chapter in Book/Published conference output › Conference publication
Open AccessFile2 Link opens in a new tab Citations (Scopus)48 Downloads (Pure) -
Environmental, social and governance (ESG) performance of firms in the era of geopolitical conflicts
Saharti, M., Chaudhry, S. M., Pekar, V. & Bajoori, E., Feb 2024, In: Journal of Environmental Management. 351, 119744.Research output: Contribution to journal › Article › peer-review
Open AccessFile44 Link opens in a new tab Citations (SciVal)147 Downloads (Pure)
Activities
-
Natural Language Processing and Computational Social Science (Event)
Pekar, V. (Editorial board member)
15 Sept 2020 → 30 Sept 2020Activity: Peer-review and editorial work types › Editorial activity
-
Natural Language Engineering (Journal)
Pekar, V. (Editorial board member)
1 Jan 2018 → 1 May 2020Activity: Peer-review and editorial work types › Publication peer-review
-
The 17th International AAAI Conference on Web and Social Media (Event)
Pekar, V. (Editorial board member)
28 Jan 2023 → 28 Feb 2023Activity: Peer-review and editorial work types › Editorial activity
-
Scientific Reports (Journal)
Pekar, V. (Editorial board member)
1 Dec 2025 → 31 Dec 2025Activity: Peer-review and editorial work types › Editorial activity
-
Journal of Forecasting (Journal)
Pekar, V. (Editorial board member)
3 Nov 2025 → 3 Dec 2025Activity: Peer-review and editorial work types › Editorial activity