Photo of Wei Liu

Wei Liu


      • School of Engineering and Applied Science, Aston University

        B4 7ET Birmingham

        United Kingdom

      Accepting PhD Students


      Research output per year

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      Personal profile


      Wei has a cross-disciplinary education background in design, engineering and management. After obtaining degrees in industrial design (B.Eng. First Class honours) and design management (M.A. Distinction Degree), she then awarded a full scholarship to read a PhD degree at the University of Cambridge. She was a visiting fellow at Harvard Business School to explore the design education in different areas. 

      Previously, she worked as a faculty member at Cambridge judge business school as well as practiced leadership as an Assistant Dean at Tongji University. She has a rich experience of teaching in an international context. Her teachings cover undergraduates, postgraduates, PhDs and Executive MBA students. 

      In addition, she has some work experiences in business consultancy including IBM and Boston Consulting Group, and design consultancy TEAMs Design. She is also a professional designer for consumer goods, industrial products and digital products, and some of her designed products were produced and sold in the market.


      Research Interests

      • Design Management
      • Design for Advanced Manufacturing
      • Design for Digitalisation
      • New Product Development Management
      • Design-driven Innovation and Entrepreneurship
      • Innovation Strategy
      • Innovation Policy
      • Design-infused Innovation Education

      Membership of Professional Bodies

      Senior Fellowship, Higher Education Academy (SFHEA)  
      Member, Product Development and Management Association
      Member, Design Management Institute  
      Member, Institute of Engineering Designers
      Member, Design Research Society
      Member, SPRITE+: EPSRC-funded Digital Economy Network Plus
      Member, Women researchers network at the UK Parliament

      Funding Applications and Awards

      • PI. Research Travel Grant from RAEng. 2020: ~£2k
      • CoI. Twenty20Insight funded by EPSRC. 2020: ~£900k.
      • Lead Supervisor. PhD studentship. Aston Research Studentship Fund: ~£60k.
      • PI. Research grant on Design for AM from NSFC. 2017 :~£30k.
      • PI. Research grant on design management education from SHMEC. 2016: ~£112k.
      • PI. University Elite Start-up Fund. 2016:~£110k.
      • CoI. External Consultancy project of CAE. 2015:~£45k.
      • PI. University Fieldwork Fund. 2014: ~£10k.
      • PI. Research Speed-up Fund from PDMA. 2014: ~£2k.
      • PI. Research Travel Grant from the Rex Moir Fund and Churchill College. 2014: ~£1k.
      • PI. Research Travel Grant from the William George Collins Endowment Fund and Churchill College. 2013: ~£1k.
      • PhD studentship from China Scholarship Council. 2012: ~£110k.
      • Boeing Scholarship from the Boeing Company. 2012: ~£1k.

      PhD Supervision

      Current PhD student: Ms Emelia Delaney. Project title: Decision-making mechanism for manufacturing process selection integrated in product design

      Administrative Roles

      Programme Director: MSci Design, Enterprise and Innovation 


      • Aston Students' Union Academic Awards
      • Tongji University Excellent Tutor Award 
      • 'Top 100 Designer in China' Award, Dragon Design Foundation (DDF)
      • Professor of Special Appointment Award (Eastern Scholar) at Shanghai Institutions of Higher Learning
      • Overall Winner of 'Dissertation Competition Award'- 2014 Global Innovation Consortium by Product Development and Management Association (PDMA), USA; Doctoral Fellow awarded.
      • Runner-up Prize at SVC2UK Hackathon Entrepreneurship Competition
      • Red Dot Design Award: Finalist
      • University Best Final Year Project Award
      • National Best Student Leader of the Year Award
      • HP Printer Design Competition: First Prize

      Education/Academic qualification

      PhD, University of Cambridge

      Fingerprint Dive into the research topics where Wei Liu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

      • 8 Similar Profiles

      Research Output

      A Decision-making Methodology Integrated in Product Design for Additive Manufacturing Process Selection

      Liu, W., Zhu, Z. & Ye, S., 28 Feb 2020, In : Rapid Prototyping Journal.

      Research output: Contribution to journalArticle

      Open Access
    • Evaluating Crowdsourced Designs: How Community Shapes New Product Design

      Liu, W. & Wang, T., 2 Sep 2019.

      Research output: Contribution to conferencePaper

    • Exploring traditional and new web-based methods to involve customers in new product development

      Liu, W., Ye, S. & Moultrie, J., 8 Mar 2019, In : International Journal of Product Development. 23, 1, p. 42-64 23 p.

      Research output: Contribution to journalArticle

    • HMI Design for Autonomous Cars: Investigating on Driver’s Attention Distribution.

      Chen, W. & Liu, W., 18 Jun 2019, HCI in Mobility, Transport, and Automotive Systems - 1st International Conference, MobiTAS 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings. Krömker, H. (ed.). Springer, Vol. 11596. p. 92-102 11 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 11596 LNCS).

      Research output: Chapter in Book/Report/Conference proceedingConference contribution

    • Industrial Case Studies of Design for Plastic Additive Manufacturing for End-use Consumer Products

      Liu, W. & Ye, S., 16 Dec 2019, In : 3D Printing and Additive Manufacturing. 6, 6, p. 281-292 12 p.

      Research output: Contribution to journalArticle

    • Press / Media

      Wei Liu_Overall Winner of PDMA Global Innovation Consortium

      Wei Liu


      1 item of Media coverage

      Press/Media: Research

      Wei Liu_Runner-up of SVC2UK hackathon Competition

      Wei Liu


      1 Media contribution

      Press/Media: Research