Photo of Wei Liu
    • School of Engineering and Applied Science, Aston University

      B4 7ET Birmingham

      United Kingdom

    Accepting PhD Students


    Research output per year

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    Personal profile


    Wei has a cross-disciplinary education background in design, engineering and management. After obtaining degrees in design at Bachelor (First Class honours) and Master level (Distinction), she then awarded a full scholarship to read a PhD degree at the University of Cambridge. She was a visiting fellow at Harvard Business School to explore the design education in different areas. 

    Previously, she worked as a faculty member at Cambridge judge business school as well as practiced leadership as an Assistant Dean at Tongji University. She has a rich experience of teaching in an international context. Her teachings cover undergraduates, postgraduates, PhDs and Executive MBA students. 

    In addition, she has some work experiences in business consultancy including IBM and Boston Consulting Group, and design consultancy TEAMs Design. She is also a professional designer for consumer goods, industrial products and digital products, and some of her designed products were produced and sold in the market.


    Research Interests

    • Design Management
    • Design Thinking for STEM
    • Co-creation
    • Design for Advanced Manufacturing
    • Design for Digitalisation
    • Design for Circular Economy
    • New Product Development Management
    • Design-driven Innovation and Entrepreneurship
    • Innovation Strategy
    • Innovation Policy
    • Design-infused Innovation Education

    Membership of Professional Bodies

    Senior Fellowship, Higher Education Academy (SFHEA)  
    Member, Product Development and Management Association
    Member, Design Management Institute  
    Member, Institute of Engineering Designers
    Member, Design Research Society
    Member, SPRITE+: EPSRC-funded Digital Economy Network Plus
    Member, Women researchers network at the UK Parliament

    Funding Applications and Awards

    • PI. EPSRC UKMSN+ Grant on Design for Circular Economy. 2020:~£25k.
    • PI. Research Travel Grant from RAEng. 2020: ~£2k.
    • CoI. Twenty20Insight funded by EPSRC. 2020: ~£900k.
    • Lead Supervisor. PhD studentship. Aston Research Studentship Fund: ~£60k.
    • PI. Research grant on Design for AM from NSFC. 2017 :~£30k.
    • PI. Research grant on design management education from SHMEC. 2016: ~£112k.
    • PI. University Elite Start-up Fund. 2016:~£110k.
    • CoI. External Consultancy project of CAE. 2015:~£45k.
    • PI. University Fieldwork Fund. 2014: ~£10k.
    • PI. Research Speed-up Fund from PDMA. 2014: ~£2k.
    • PI. Research Travel Grant from the Rex Moir Fund and Churchill College. 2014: ~£1k.
    • PI. Research Travel Grant from the William George Collins Endowment Fund and Churchill College. 2013: ~£1k.
    • PhD studentship from China Scholarship Council. 2012: ~£110k.
    • Boeing Scholarship from the Boeing Company. 2012: ~£1k.

    PhD Supervision

    Current PhD student: Ms Emelia Delaney. 

    Administrative Roles

    Programme Director: Design, Enterprise and Innovation 

    Director: Design Research Group


    • Best Paper Award - British Academy of Management (BAM) Annual Conference 2020
    • Aston Students' Union Academic Awards
    • Tongji University Excellent Tutor Award 
    • 'Top 100 Designer in China' Award, Dragon Design Foundation (DDF)
    • Professor of Special Appointment Award (Eastern Scholar) at Shanghai Institutions of Higher Learning
    • Overall Winner of 'Dissertation Competition Award'- 2014 Global Innovation Consortium by Product Development and Management Association (PDMA), USA; Doctoral Fellow awarded.
    • Runner-up Prize at SVC2UK Hackathon Entrepreneurship Competition
    • Red Dot Design Award: Finalist
    • University Best Final Year Project Award
    • National Best Student Leader of the Year Award
    • HP Printer Design Competition: First Prize

    Education/Academic qualification

    PhD, University of Cambridge

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    Research Output

    A Decision-making Methodology Integrated in Product Design for Additive Manufacturing Process Selection

    Liu, W., Zhu, Z. & Ye, S., 28 Feb 2020, In : Rapid Prototyping Journal. 26, 5, p. 895-909 15 p.

    Research output: Contribution to journalArticle

    Open Access
  • Human-centered design for the spacesuit development

    Luo, J., Liu, W. & Ye, S., 1 Jul 2020, Advances in Usability, User Experience, Wearable and Assistive Technology - Proceedings of the AHFE 2020 Virtual Conferences on Usability and User Experience, Human Factors and Assistive Technology, Human Factors and Wearable Technologies, and Virtual Environments and Game Design. Ahram, T. & Falcão, C. (eds.). p. 560-570 11 p. (Advances in Intelligent Systems and Computing; vol. 1217 AISC).

    Research output: Chapter in Book/Report/Conference proceedingConference publication

  • Evaluating Crowdsourced Designs: How Community Shapes New Product Design

    Liu, W. & Wang, T., 2 Sep 2019.

    Research output: Contribution to conferencePaper

  • Exploring traditional and new web-based methods to involve customers in new product development

    Liu, W., Ye, S. & Moultrie, J., 8 Mar 2019, In : International Journal of Product Development. 23, 1, p. 42-64 23 p.

    Research output: Contribution to journalArticle

  • HMI Design for Autonomous Cars: Investigating on Driver’s Attention Distribution.

    Chen, W. & Liu, W., 18 Jun 2019, HCI in Mobility, Transport, and Automotive Systems - 1st International Conference, MobiTAS 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings. Krömker, H. (ed.). Springer, Vol. 11596. p. 92-102 11 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 11596 LNCS).

    Research output: Chapter in Book/Report/Conference proceedingConference publication

  • Press / Media

    Wei Liu_Overall Winner of PDMA Global Innovation Consortium

    Wei Liu


    1 item of Media coverage

    Press/Media: Research

    Wei Liu_Runner-up of SVC2UK hackathon Competition

    Wei Liu


    1 Media contribution

    Press/Media: Research