Wendy Tabrizi

Wendy Tabrizi

Mrs

    20132020

    Research activity per year

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    Personal profile

    Contact Details

    Telephone: 0121 204 3794

    Email: w.tabrizi@aston.ac.uk

    Biography

    Wendy is the Head of the Marketing and Strategy Department at ABS. As a Senior Teaching Fellow she has 25 years teaching experience, having spent 10 years working at universities and 15 years in management and lecturing roles at several local Further Education and Sixth Form Colleges.

    Wendy has extensive experience of teaching and managing a variety of Marketing and Business related undergraduate and postgraduate programmes, including 3 years as the Undergraduate Programme Director for the BSc Marketing programme at Aston.  In other institutions she taught on various post -16, Higher Education and professional programmes including HND/Cs, A levels, BTECs, Chartered Institute of Marketing, CMI, CIPD  and Institute of Export professional courses. In addition she has experience of teaching and managing several teacher training courses such as the City & Guilds 7307, 7407 and the Certificate in Education programme.

    In 2008 Wendy moved into the HE sector, first working at Newman University, where she acted as the Programme Director for both a new Foundation degree programme (in conjunction with Halesowen College)and the Combined Honours degree programme for Business & Management Studies.

    In 2011 she joined Aston University as a Teaching Fellow in the Marketing group. She was promoted to Senior Teaching Fellow in 2016. Her research interests are in service quality management; specifically the management of the student experience and managing students’ successful transition to Higher Education.

    Research Interests

    Marketing Education

    Higher education

    Student experiences

    Qualifications

    Prior to her teaching career, Wendy gained a bachelor’s’ degree in Business and then spent several years within the services marketing and not-for profit sectors where she worked in a marketing role for a local university, a local charity and for a training provider. Whilst working she gained an MSc in Marketing Management through part time study from Aston University.

    Keywords

    • Student experience
    • Students' transition into HE

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    • Building and sustaining long-term connections with PG students using relationship marketing

      Tabrizi, W., Ackfeldt, A-L. & Higson, H., 16 Sep 2020, p. 1-3. 3 p.

      Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

    • Creating the product

      Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 262 -298

      Research output: Chapter in Book/Published conference outputChapter

    • Global, ethical and sustainable marketing

      Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3 ed. London: Pearson, Vol. 1.

      Research output: Chapter in Book/Published conference outputChapter

    • Integrated Marketing Communications

      Tabrizi, W., Dempsey, E. & Lye, E., 1 Jul 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 424-481

      Research output: Chapter in Book/Published conference outputChapter

    • Managing the product

      Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Pearson, p. 302 - 336

      Research output: Chapter in Book/Published conference outputChapter