Search results

• 2019

  Using Relationship Marketing strategies to recruit, retain and sustain long-term relationships with PG students

  Tabrizi, W., Ackfeldt, A.-L. & Higson, H., 11 Dec 2019, p. 72. 1 p.

  Research output: Unpublished contribution to conference › Abstract › peer-review

  Open Access

  • Long-term Relationship 100%
  • Relationship Marketing Investment 100%
  • PG Students 100%
  • Marketing Strategy 100%
  • Relationship Marketing 100%
• 2018

  Experiencing transition into postgraduate study: can the application of relationship marketing principles help?

  Tabrizi, W., 7 Dec 2018, p. 118. 1 p.

  Research output: Unpublished contribution to conference › Abstract › peer-review

  Open Access