Yang Zhao

    Accepting PhD Students

    If you made any changes in Pure these will be visible here soon.

    Personal profile

    Contact Details

    Email: y.zhao16@aston.ac.uk


    Yang is a Senior Lecturer of Digital Transformation and Business Intelligence in the Operations and Information Management Department at Aston Business School. Prior to this, Yang worked as a Lecturer at Loughborough University London and the University of Glasgow where she obtained her PhD degree.

    In her research, Yang focuses on two broad questions:

    • How do firms design, innovate, grow and transform their business models in the digital economy?
    • What are the economic, organisational and societal implications of digital innovations?

    To translate her research into impact and interactively develop her research agenda, Yang collaborates regularly with external stakeholders like start-ups, scale-ups, social enterprises, healthcare organisations, industrial associations, and governments.

    Research Interests

    Business model design

    Digital business models

    Platform business model

    Digital innovation

    Digital healthcare

    Digitalisation in aging societies



    2011 - 2016, PhD Innovation and Entrepreneurship, the University of Glasgow, United Kingdom.

    2010 - 2011, MSc International Business and Entrepreneurship, the University of Glasgow, United Kingdom.


    06/2022 - present, Senior lecturer in Digital Transformation and Business Intelligence, Aston Business School, Aston University

    01/2018 - 06/2022, Lecturer in Entrepreneurship and Innovation, Institute for Innovation and Entrepreneurship, Loughborough University London

    10/2016 - 01/2018, Lecturer in Entrepreneurship, Adam Smith Business School, University of Glasgow

    Funding Applications and Awards

    2022, Digital investment challenges of manufacturers (Co-I), funded by InterAct, ESRC. £55,000.

    2021-2022, Business model innovations in creative industries (P-I), jointly funded by Loughborough University London and Creative Research and Innovation Centre. £5,000.

    2018 - 2019, Digitalisation advantage: Harnessing the power of digital innovations to improve healthcare access (P-I), jointly funded by Loughborough University London and Yunnan University in China. £14,000.

    2017, Economy development and industry transformation in rural areas of China (P-I), funded by China Electronic Commerce Expert Service Centre (CECES). £2,500.

    2017, Discovering future biotech business models (Co-I), funded by Impact Accelerator Account, ESRC. £5,500.

    Professional/editorial offices

    2021 - Present, editorial board member, Long Range Planning

    PhD Supervision

    Aisy Irwan. 2022 - present. Digital innovation and grass-root entrepreneurship

    Pauline Shabani. 2020 - present. Returnee entrepreneurs and the innovation ecosystem

    Hua Zhang. 2020 - present. Environmental innovations and firm risks

    Dr Femi Obasan. 2019 - 2022. Entrepreneurial family firms. Completed.

    Membership of Professional Bodies

    Academy of Management

    Strategic Management Society

    Teaching Activity

    BN2223 Cloud Computing for Business

    BN3380 Managing Information Technology in a Global Context

    BN101D Introduction to Business Organisations

    BNK482 Digital Transformation

    BNK582 Digital Transformation



    Dive into the research topics where Yang Zhao is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
    • 1 Similar Profiles


    Recent external collaboration on country/territory level. Dive into details by clicking on the dots or