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Yang is a Senior Lecturer of Digital Transformation and Business Intelligence in the Operations and Information Management Department at Aston Business School. Prior to this, Yang worked as a Lecturer at Loughborough University London and the University of Glasgow where she obtained her PhD degree.

In her research, Yang focuses on two broad questions:

  • How do firms design, innovate, grow and transform their business models in the digital economy?
  • What are the economic, organisational and societal implications of digital innovations?

To translate her research into impact and interactively develop her research agenda, Yang collaborates regularly with external stakeholders like start-ups, scale-ups, social enterprises, healthcare organisations, industrial associations, and governments.

Research Interests

Business model design

Digital business models

Platform business model

Digital innovation

Digital healthcare

Digitalisation in aging societies



2011 - 2016, PhD Innovation and Entrepreneurship, the University of Glasgow, United Kingdom.

2010 - 2011, MSc International Business and Entrepreneurship, the University of Glasgow, United Kingdom.


06/2022 - present, Senior lecturer in Digital Transformation and Business Intelligence, Aston Business School, Aston University

01/2018 - 06/2022, Lecturer in Entrepreneurship and Innovation, Institute for Innovation and Entrepreneurship, Loughborough University London

10/2016 - 01/2018, Lecturer in Entrepreneurship, Adam Smith Business School, University of Glasgow

Funding Applications and Awards

2023-2025, KTP with Eye Docs Limited (CO-I), funded by Innovate UK, UKRI. £268,006. To grow business in a private eye-care clinic by innovating the business model, expanding the services offered, optimising patient pathways, and introducing novel shared-care regimes for NHS patients.

2022, Digital investment challenges of manufacturers (Co-I), funded by InterAct, ESRC. £55,000.

2021-2022, Business model innovations in creative industries (P-I), jointly funded by Loughborough University London and Creative Research and Innovation Centre. £5,000.

2018 - 2019, Digitalisation advantage: Harnessing the power of digital innovations to improve healthcare access (P-I), jointly funded by Loughborough University London and Yunnan University in China. £14,000.

2017, Economy development and industry transformation in rural areas of China (P-I), funded by China Electronic Commerce Expert Service Centre (CECES). £2,500.

2017, Discovering future biotech business models (Co-I), funded by Impact Accelerator Account, ESRC. £5,500.

Professional/editorial offices

2021 - Present, editorial board member, Long Range Planning

PhD Supervision

Louise Gillingham. 2023 - present. Shared care business model in optometry.

Aisy Irwan. 2022 - present. Digital innovation and SME entrepreneurial performances

Hua Zhang. 2020 - present. Environmental innovations and firm risks

Pauline Shabani. 2020 - 2023. Returnee entrepreneurs and the innovation ecosystem. Completed.

Dr Femi Obasan. 2019 - 2022. Entrepreneurial family firms. Completed.

Membership of Professional Bodies

Academy of Management

Strategic Management Society

Teaching Activity

BN2223 Cloud Computing for Business

BN3380 Managing Information Technology in a Global Context

BNM805 Foundations in Business Systems

BNK482 Digital Transformation

BNK582 Digital Transformation



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Collaborations and top research areas from the last five years

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