Skip to main navigation
Skip to search
Skip to main content
Aston Research Explorer Home
Help & FAQ
Home
Research units
Profiles
Research Outputs
Datasets
Student theses
Activities
Press/Media
Prizes
Equipment
Search by expertise, name or affiliation
Best Best Paper Award
Leeflang, Peter (Recipient)
Marketing & Strategy
Prize
:
Prize (including medals and awards)
Description
“Competitive Reactions versus Consumer Response: Do Managers Overreact?”, Leeflang, P.S.H., & D.R. Wittink
Awarded date
1996
Granting Organisations
Fingerprint
Consumer Response
100%
Competitive Reaction
100%
Best Paper Award
100%
X