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Finalist, Best Best Paper, William O’Dell Award

  • Leeflang, Peter (Recipient)

Prize: Prize (including medals and awards)

Description

“The Estimation of Pre-and Postpromotion Dips with Store-level Scanner Data”, Heerde, H.J. van, P.S.H., Leeflang, & D.R. Wittink.
Awarded date2005
Granting OrganisationsInternational Journal of Research in Marketing

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