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Nomination for Best Paper, International Journal of Marketing
Leeflang, Peter (Recipient)
Marketing & Strategy
Prize
:
Prize (including medals and awards)
Description
Nomination was based on the paper with Marcel Kornelis (PhD Groningen, 2002) and Martin Dekimpe (University of Tilburg/University of Leuven) entitled “Does Competitive Entry Structurally Change Key Marketing Metrics”
Awarded date
2009
Granting Organisations
Fingerprint
International Journals
100%
Competitive Entry
100%
Marketing Metrics
100%
Best Papers
100%
Leuven
100%
Groningen
100%
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