8 steps for managing green innovation in the automotive industry

Research output: Contribution to journalArticle

Abstract

The car is dead, long live the car! We are about to celebrate 100 years of Ford model T, the most iconic symbol of the popularisation of cars as the means of personal mobility. The automotive industry is going through an incredible journey of redefining its purpose and the traditional characteristics of its products. More than ever, car manufacturers will need to develop and effectively implement a meaningful green innovation strategy if they want to survive in the new automotive era.
Original languageEnglish
Pages (from-to)3-6
Number of pages4
JournalEuropean Financial Review
VolumeJune
Publication statusPublished - 19 Jun 2013

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