Abstract
This study addresses/examines how the conceptual structure of customer engagement in the international context has changed since its emergence. These layers of analysis will assist researchers to uncover the historical basis, and identify the changes in the knowledge structure of customer engagement research in the international business domain. Our bibliometric analysis included 151 customer engagement articles. We employed cluster visualization (VOS) along with text mining to classify the most important and informative research in customer engagement in the international context.
| Original language | English |
|---|---|
| Journal | Corporate Reputation Review |
| Early online date | 5 Aug 2024 |
| DOIs | |
| Publication status | E-pub ahead of print - 5 Aug 2024 |
Bibliographical note
Copyright © The Author(s) 2024. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit https://creativecommons.org/licenses/by/4.0/Keywords
- Customer engagement
- Global
- International marketing
- Leximancer
- Research method
- Text mining
- VOS